Media Operations Lead: Precision, Compliance & Insights

AutoNation; Fort Lauderdale (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

401k matching

Health, dental, vision insurance

Maternity benefits

Associate purchase/discount programs

YouDecide discounts

DRVPNK cancer charity support

Job summary

AutoNation is seeking a Sr. Specialist in Media Operations to govern financial integrity and operational rigor across the company’s media ecosystem. You will coordinate budgets, tagging, and inventory feeds while ensuring OEM compliance and accurate reporting.

This role collaborates with Finance, Marketing Analytics, and IT to optimize tracking, pacing, and performance, delivering scalable processes and reliable insights for senior leadership.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Finance, or related field.
• 5+ years in media operations, marketing finance, or advertising; client-side experience preferred.
• Strong understanding of media planning/buying processes across channels.
• Experience with tracking, tagging, and ad operations workflows.
• Skilled in Excel; familiarity with Power BI & Qlik Sense tools a plus.
• Organized, detail-oriented, and able to manage multiple priorities.

Responsibilities

• Support documentation and continuous improvement of end-to-end media operational processes to ensure fiscal and technical integrity.
• Maintain tagging, tracking, taxonomy, and naming convention standards across all channel sand partners.
• Coordinate implementation and QA of media tags to ensure accurate campaign tracking, attribution, and reporting.
• Assist in maintaining governance over lead scoring models, quality tiering, and intent classification frameworks.
• Serve as a key checks-and-balances partner between Analytics (budget guidance), Media Strategy (allocation decisions), and Agency teams (execution).
• Maintain operational SOPs and governance documentation.
• Identify workflow inefficiencies and recommend automation or tooling improvements.
• Support cross-team workflow improvements to increase scalability and execution consistency.
• Assist in continuous improvement initiatives across finance, feeds, tracking, and reporting.

Skills

Media operations

Budget management

Data integrity

Excel

Analytics tools

Education

Bachelor’s degree in Marketing / Business Administration / Finance

Tools

Power BI

Qlik Sense

Job description

AutoNation is seeking a Sr. Specialist in Media Operations to govern financial integrity and operational rigor across the company’s media ecosystem. You will coordinate budgets, tagging, and inventory feeds while ensuring OEM compliance and accurate reporting.

This role collaborates with Finance, Marketing Analytics, and IT to optimize tracking, pacing, and performance, delivering scalable processes and reliable insights for senior leadership.