Performance Media Strategist — Lower-Funnel Growth

AutoNation; Fort Lauderdale (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401k matching

Vehicle purchase discounts

Discounts on services and parts

Job summary

AutoNation is seeking a Sr. Specialist, Performance Media to drive lower-funnel media strategies that generate leads and vehicle sales across AutoNation brands and dealerships. You will partner with the Sr.

Manager, Performance Media to support enterprise planning, optimization, audience activation, and reporting across Paid Search, Performance Max, Meta, VLA, Inventory Ads, and retargeting. This role demands strong analytics and cross-functional collaboration to translate business goals into

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or Business.
• 4+ years of experience in performance marketing or digital advertising.
• Experience with lead generation and multi-channel campaigns.

Responsibilities

• Develop lower-funnel media strategies to drive leads and vehicle sales.
• Analyze channel performance and optimize campaigns.
• Collaborate with Analytics, CRM, and Agency teams.
• Support budgeting, forecasting, and performance reporting.
• Test initiatives and document learnings across channels.

Skills

Performance marketing

Analytics

Campaign optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Paid Search

Performance Max

Meta Ads

Vehicle Listing Ads (VLA)

Retargeting

Lead generation platforms

Job description

AutoNation is seeking a Sr. Specialist, Performance Media to drive lower-funnel media strategies that generate leads and vehicle sales across AutoNation brands and dealerships. You will partner with the Sr.

Manager, Performance Media to support enterprise planning, optimization, audience activation, and reporting across Paid Search, Performance Max, Meta, VLA, Inventory Ads, and retargeting. This role demands strong analytics and cross-functional collaboration to translate business goals into