Media Lead - Buyer/Planner (Hybrid, Unlimited PTO)

Profiles; Baltimore (MD); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Salary range $60K-$90K

Lead innovative campaigns

Collaborative team

Unlimited PTO

Job summary

Profiles, an award-winning advertising agency in Baltimore, MD, is hiring a Media Planner/Buyer for a full-time hybrid role onsite Tuesdays and Thursdays. You will develop and execute multi-channel media strategies, manage digital campaigns across platforms, and optimize media spend to exceed client KPIs.

As a key team member, you will build relationships with media vendors, analyze performance data (GA and syndicated tools), and present clear recommendations to clients.

Qualifications

• Minimum 3-5 years of experience planning multi-media, multi-market campaigns.
• At least 2 years of online planning and buying experience.
• Managed campaigns with annual budgets of $1MM+ preferred.
• Proficiency in digital campaign setup, management, and optimization.
• Strong analytical skills with experience using Google Analytics and syndicated research tools.

Responsibilities

• Develop research-based, cross-platform media recommendations aligned with integrated advertising strategies.
• Manage campaign setup, execution, and ongoing optimization across multiple digital platforms.
• Analyze campaign performance, identify strategic opportunities, and implement improvements.
• Build and maintain relationships with media vendors and internal teams.
• Present media recommendations, campaign analysis, and insights to clients.

Skills

Analytical skills

Campaign optimization

Tools

Google Analytics

Syndicated research tools

Job description

Profiles, an award-winning advertising agency in Baltimore, MD, is hiring a Media Planner/Buyer for a full-time hybrid role onsite Tuesdays and Thursdays. You will develop and execute multi-channel media strategies, manage digital campaigns across platforms, and optimize media spend to exceed client KPIs.

As a key team member, you will build relationships with media vendors, analyze performance data (GA and syndicated tools), and present clear recommendations to clients.