MEDIA EXECUTIVE - WDBJ

Gray Media; Roanoke (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

Gray Media, Roanoke's premier local television and digital advertising partner, is seeking a seasoned Digital Media Executive to join our sales team in Roanoke, Virginia. This role focuses on building relationships with local and regional businesses to help them grow using our full suite of advertising strategies.

You will make face-to-face outside sales visits, generate leads, close new business, and provide input on promotions while maintaining strong client retention.

Qualifications

• Strong understanding of digital sales.
• Able to maximize rates and availability.
• Able to execute sales initiatives.
• Able to manage transactional sales activity for multiple products.
• A strategic thinker with growth mindset.
• Must adapt quickly to changing priorities.
• Good follow-up skills are essential.
• Must be a detail-oriented sales professional with project management and presentation skills.
• Must represent the company with professionalism and integrity.

Responsibilities

• Make face-to-face outside sales visits.
• Generate sales leads and close new business.
• Provide input on sales promotion ideas.
• Retain current clients and develop new business.
• Understand the business objectives and advertise.

Skills

Digital sales

Client relationships

Sales negotiations

Presentation skills

Strategic thinking

Adaptability

Follow-up

Detail orientation

Professional integrity

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WDBJ

WDBJ7, WZBJ24, and WDBJ7.com are a Gray-owned, dominant CBS-affiliated media powerhouse in beautiful Roanoke, Virginia. Known as "Your Hometown Station®", WDBJ7 and WZBJ24 serve 26 counties across the Blue Ridge Mountain region and produce more than 55 hours of award-winning local news coverage, more than any of its competitors in the Roanoke-Lynchburg market.

For over 70 years, WDBJ7 has been the number one station of choice for viewers from Roanoke to Lynchburg and across the New River Valley.

Job Summary/Description

WDBJ7, the #1 TV station in the market, is searching for a motivated Digital Media Executive to join our team in Roanoke, VA. This position will require you to work with local and regional businesses to help them grow using our full suite of advertising strategies.

Duties/Responsibilities include, but are not limited to:

• Make face-to-face outside sales visits
• Generate sales leads and close new business
• Provide input on sales promotion ideas
• Retain current clients and develop new business
• Understand the business objectives and advert

Qualifications/Requirements

• Strong understanding of digital sales
• Able to maximize rates and availability
• Able to execute sales initiatives
• Able to manage transactional sales activity for multiple products
• A strategic thinker is required; someone who can build and grow a business with leading brand and direct marketers
• Must have the ability to adapt quickly to changing priorities
• Good follow-up skills are essential
• Must be a detail-oriented sales professional with excellent project management and presentation skills
• Must represent the company with professionalism and integrity

Licensing/Certifications

• Must hold a valid driver's license, a clean driving record, and be insurable.

WDBJ-TV/Gray Media is a drug-free company.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.