MEDIA EXECUTIVE - WALA

GRAY MEDIA; Mobile (AL); On-site; USD 50,000 - 80,000; Full time

Job summary

WALA FOX10, the Fox Affiliate in the Mobile/Pensacola market, is seeking a Sales Executive/Digital Specialist to drive new business and deliver advertising results for clients in a fast-paced environment.

Based in the Mobile-Pensacola-Ft. Walton Beach area, you will maintain accounts, grow revenue, and present marketing solutions across digital and traditional platforms, partnering with Creative Services and other departments to meet client goals.

Qualifications

• Strong work ethic and goal-driven attitude.
• Ability to prospect and set appointments.
• Time management and organizational skills.
• Excellent interpersonal and customer service skills.
• Self-starter with the ability to work independently.
• Comfort with fast-paced environment and change.
• Valid driver's license and clean driving record.
• Previous outside sales and digital media experience.

Responsibilities

• Develop new business and deliver advertising results for clients.
• Maintain and grow assigned accounts.
• Identify and present marketing solutions to local businesses.
• Prospect for new accounts – secure needs analysis meetings.
• Research markets and stay informed on local business needs.
• Collaborate with Creative Services and departments on campaigns.
• Represent Gray Media Gulf Coast to clients nationwide on digital platforms.

Skills

Prospecting

Appointment setting

Time management

Interpersonal skills

Self-motivation

Fast-paced environment

Communication

Customer service

Organizational skills

Teamwork

Tools

CRM tools

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average allday ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WALA

WALA FOX10 News is the most-watched local media organization in the Mobile/Pensacola market, producing the most hours of live news, weather and original programming for the market’s Gulf Coast. With the main studio located in Mobile, Alabama (the founding home of Mardi Gras), WALA is the oldest existing television station in the state. FOX10 takes pride in a winning culture with its renowned and historic commitment to the community. Gray Digital Media ia one of the largest Digital Media agencies in the United States, combining the resources of over 120 markets with first-in-class corporate oversight. GDM offers digital solutions for everyone.

Job Summary/Description

WALA FOX10, the Fox Affiliate in the Mobile/Pensacola market (Market #57). Gray Digital Media Gulf Coast is looking for a Sales Executive/Digital Specialist to join our team of integrated marketing/advertising professionals. Candidates will be based in the Mobile-Pensacola-Ft. Walton Beach area. This is not a remote position.

Duties/Responsibilities

• Develop new business and deliver advertising results for clients
• Maintain accounts and work to grow those accounts
• Identify and present marketing solutions to a variety of local businesses in a variety of fields
• Prospect for new accounts – make cold calls to secure needs analysis meetings and peak business interest with all the exciting programs and products we have to offer
• Research accounts and the marketplace consistently
• Work with Creative Services on video production, the Traffic Department on advertising copy traffic, Finance Department on invoicing, discrepancies, and collection issues
• Represent GDM Gulf Coast to local clients in South Alabama and Northwest Florida and across the U.S. on the best and most comprehensive digital platforms in the marketplace and all linear stations. Understanding customer growth needs, reaching goals and budgets, and utilizing CRM tools

Qualifications/Requirements

• Strong work ethic
• Ability to prospect and set appointments
• Time management skills
• Strong interpersonal skills
• Self-starter
• Enjoys working in a fast-paced environment
• Detail-oriented with excellent communication & customer service skills
• Goal-driven with an attitude for success
• Effective problem-solving and organizational skills
• Team-focused with the ability to work independently and manage time
• Hungry for ongoing learning with a thirst to understand local business
• Receptive to work in an environment of change and new opportunities
• Portrays a positive, can-do attitude
• Previous work in outside sales and digital media is necessary
• Valid driver's license and clean driving record.

WALA-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.