MEDIA EXECUTIVE (BUSINESS DEVELOPMENT) - WSFA

Gray Media; Montgomery (AL); On-site; USD 55,000 - 90,000; Full time

Job summary

WSFA 12 News, part of Gray Media, has an immediate opening for a Business Development Media Executive in Montgomery, AL. You will drive local market growth by researching opportunities, prospecting leads, and delivering advertising solutions to clients.

Applicants should have 2–5 years in B2C/B2B sales, especially media ad sales, with a proven ability to build revenue pipelines, present marketing strategies, and close deals while collaborating with cross-functional WSFA teams.

Qualifications

• 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience preferred).
• Ability to prospect and build revenue pipeline.
• Ability to think critically and design solutions for complex problems.
• Ability to manage ambiguity and adapt to change.
• Be teachable and open to feedback and best practices.
• Consistently deliver results with perseverance and a positive mindset.
• Comfort selling to executives and building trust-based relationships.

Responsibilities

• Research opportunities in your market and manage a revenue pipeline.
• Own the full sales cycle from prospecting to close and meet revenue goals.
• Provide expert marketing insights and consultancy to clients.
• Maintain a robust pipeline and forecast pipeline velocity monthly.
• Design, write, and present marketing proposals and presentations.
• Meet or exceed sales budgets and manage a healthy book of business.
• Utilize CRM and client management tools to track opportunities and performance.
• Collaborate across WSFA departments to support client success.

Skills

Sales experience

Prospecting

Critical thinking

Ambiguity management

Teachability

Results orientation

Executive engagement

CRM software

Tools

CRM software

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSFA

WSFA 12 News is the dominant television and digital media station in Montgomery, Alabama. For over 70 years, WSFA 12 News has served a 15-county DMA and is Central and South Alabama's most trusted source for news, weather, and sports information on‑air and online.

Job Summary/Description

WSFA 12 News in Montgomery, AL has an immediate opening for a Business Development Media Executive to join our team of integrated marketing/advertising professionals. Through the use of effective research, marketing, and advertising, we help our clients find and keep their very best customers. Our goal is to grow our already commanding share of the local broadcast and digital revenue market. If you have media sales experience or a background/education in Business, and see yourself as a high‑energy creative individual who likes working with people, this could be your opportunity. Our ideal hire will be self‑motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit.

Duties/Responsibilities include, but are not limited to:

• Research opportunities in your market, generate or follow through on sales leads both warm and cold, and manage an active pipeline of potential revenue.
• Own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• Be an expert in marketing and provide expert insights, recommendations, and consultancy to build productive and long‑lasting relationships.
• Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Design, write, and present marketing presentations.
• Meet or exceed sales expectations, goals, and budgets, and manage your book of sales revenue for retention and growth.
• Manage your book of business using multiple CRM and client management tools and software.
• Communicate and collaborate effectively internally across all WSFA departments and support staff.

Qualifications/Requirements

• 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred)
• Effective prospecting and proven revenue pipeline‑building skills.
• Ability to think critically and design solutions for complex problems.
• Ability to successfully manage ambiguity and unexpected change.
• Be teachable and open to best practices and feedback as a means of continuous improvement.
• Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.
• Must be comfortable selling to, challenging, and building trust‑based, value‑added relationships with executives.
• Must meet the Gray Television driving requirements and have a valid driver’s license.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

WSFA-TV/Gray Media is a drug‑free company.