MEDIA EXECUTIVE - KYTV/KSPR

GRAY MEDIA; Springfield (MO); On-site; USD 50,000 - 70,000; Full time

Job summary

KYTV/KSPR-TV/Gray Media seeks a Sales Media Executive to identify key accounts and develop new business while forecasting market opportunities. The role emphasizes building strong client relationships and ensuring ad proposals align with station policies and rate guidelines.

You will negotiate rates, service existing accounts, and collaborate with departments to deliver tailored client solutions. Strong communication and organizational skills are essential.

Qualifications

• Bachelor’s Degree in Business or a related degree is preferred.
• Television and digital sales experience is preferred.
• Wide Orbit, Microsoft Excel experience is preferred.
• Ability to get along with others and maintain effective interdepartmental relationships.
• Some negotiation skills are required.
• Ability to communicate effectively is required.
• Must represent the station with professionalism and integrity.
• Must be highly organized and detail-oriented.
• Ability to maintain a positive work atmosphere by behaving in a manner that will work well with co-workers, supervisors, and customers.

Responsibilities

• Sell advertising consistent with station policies and rate guidelines.
• Responsible for the negotiation of rates with local clients.
• Service existing accounts and create special sales opportunities specific to each client.
• Assist in the production of clients’ needs and act as a liaison with all departments.
• Perform other incidental and related duties as required and assigned.
• Willing to learn all research and utilize it in client proposals effectively.

Skills

Sales experience

Negotiation

Communication

Interdepartmental teamwork

Organization

Education

Bachelor’s degree in Business or related field

Tools

Wide Orbit

Microsoft Excel

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KYTV/KSPR:

As one of the highest-rated NBC affiliates in the country and with the highest number of page views on digital than any other Gray station, KY3 believes the community isn’t something we just cover; we get involved. We are a station where employees learn and grow. The station is in the heart of the Ozark Mountains, where you can lose yourself in the natural beauty of the area. Known for our great schools and healthcare system, and with one of the lowest costs of living in the nation, you can enjoy the entertainment of a big city, but the crime rate of a smaller town.

Job Summary/Description:

The Sales Media Executive will assist in identifying key accounts for developing new business and must have a keen sense of the market. Must be able to forecast accurately and maintain excellent client relationships.

Duties/Responsibilities include, but are not limited to:

• Sell advertising consistent with station policies and rate guidelines.
• Responsible for the negotiation of rates with local clients.
• Service existing accounts and create special sales opportunities specific to each client.
• Assist in the production of clients’ needs and act as a liaison with all departments.
• Perform other incidental and related duties as required and assigned.
• Willing to learn all research and utilize it in client proposals effectively.

Qualifications/Requirements:

• Bachelor’s Degree in Business or a related degree is preferred.
• Television and digital sales experience is preferred.
• Wide Orbit, Microsoft Excel experience is preferred.
• Ability to get along with others and maintain effective interdepartmental relationships.
• Some negotiation skills are required.
• Ability to communicate effectively is required.
• Must represent the station with professionalism and integrity.
• Must be highly organized and detail-oriented.
• Ability to maintain a positive work atmosphere by behaving in a manner that will work well with co-workers, supervisors, and customers.

KYTV/KSPR-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.