Director, Media Strategy - Auto Brand, Data-Driven

Known; New York (NY); Hybrid; USD 145,000 - 155,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Generous medical plan

Paid parental leave

Job summary

Known’s Media Science team is seeking a Director, Media Strategy to architect full-funnel media for a leading auto client. You will collaborate with data scientists, media buyers, brand strategists and creative leads to drive measurable outcomes from first impression to test drive and orders.

With 10+ years in media planning and a deep knowledge of paid and emerging channels, you will guide cross-functional teams, stay ahead of trends, and ensure a single, aligned strategy for the client while

Qualifications

• 10+ years of media planning and strategy experience
• Strong knowledge across paid and emerging media channels
• Fluency in data, measurement, and attribution
• Interest in automotive, sustainability or outdoor culture
• Experience managing people and scope on complex accounts
• Strong verbal and written communication skills

Responsibilities

• Own full-funnel media architecture for a leading auto client, from upper-funnel brand storytelling through performance and conversion
• Serve as the senior media strategy contact for the day to day client team
• Lead cross-functional internal teams across media, brand strategy and analytics, ensuring one strategy and one set of client expectations
• Identify and pitch media formats and placements that match the brand’s positioning
• Stay ahead of media trends and new technology, providing POV recommendations
• Partner with Known's data science team on measurement, attribution, and incrementality testing
• Review team output against Known's quality bar before it reaches the client

Job description

Known’s Media Science team is seeking a Director, Media Strategy to architect full-funnel media for a leading auto client. You will collaborate with data scientists, media buyers, brand strategists and creative leads to drive measurable outcomes from first impression to test drive and orders.

With 10+ years in media planning and a deep knowledge of paid and emerging channels, you will guide cross-functional teams, stay ahead of trends, and ensure a single, aligned strategy for the client while