Media Director

CPS, Inc.; Dallas (TX); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Cps4jobs is seeking a visionary Media Director for a premier Fort Worth-based agency. You will lead the media department, drive multi-channel strategies, and oversee high-visibility client work with AI-enabled tools.

You will manage budgeting, team development, and strategic partnerships while reporting to the Agency President. The role involves in-person and hybrid collaboration across a diverse client roster.

Qualifications

• 10+ years of agency media planning and placement experience.
• Proven track record across B2B and B2C accounts.
• Hands-on with StackAdapt and DoubleClick/GAM.
• Proficient with MRI-Simmons, comScore, and other media research tools.
• Strong AI adoption in media planning and optimization.

Responsibilities

• Lead the media department and shape multi-channel strategies.
• Oversee client engagements, RFPs, and negotiations.
• Build and mentor the media team and drive profitability.
• Collaborate with agency leadership on growth and pitches.

Skills

Media strategy

Team leadership

Budgeting

DSP platforms

AI tools

Data analytics

Tools

StackAdapt

DoubleClick/GAM

Job description

We are recruiting on behalf of a premier, full-service advertising agency based in Fort Worth, Texas. Known for their forward-thinking culture and collaborative environment, our client isn’t waiting around to see how AI and emerging technologies reshape advertising—they are actively building the future of media strategy and looking for visionary leaders to help drive that growth.

Position Overview

Are you a strategic leader who can turn complex data into compelling media stories? We are seeking a Media Director to lead our client's growing media department, champion innovative multi-channel strategies, and guide iconic client brands toward measurable growth. This is a high-visibility leadership role with hands-on involvement. Reporting directly to the Agency President, you will oversee a diverse roster of B2B and B2C clients, lead and build out the media team, and spearhead the integration of modern AI-driven media tools.

Key Responsibilities

• Media Strategy & Planning: Develop and execute integrated, multi-channel media strategies across traditional (broadcast, OOH, print), digital, programmatic, and paid social platforms. Translate client briefs, audience insights, and budgets into high-performance media plans and Authorizations to Buy (ATBs). Utilize data and research platforms (e.g., MRI-Simmons, comScore) to convert competitive intelligence into actionable storytelling. Maintain complete ownership over media mix strategy, audience prioritization, budget allocation, and planning tools.
• Campaign QA & Client Engagement: Serve as final approver for targeting, flighting, budget strategy, and pre-launch QA across all campaign builds. Lead RFP processes and direct negotiations with key media partners. Oversee campaign delivery and budget pacing across the client portfolio. Partner with Account Management and Project Management teams to streamline cross-functional workflows. Present strategic media plans, buys, and performance analytics to clients both virtually and in person.
• Team Leadership & Innovation: Champion the adoption of AI tools and emerging technologies to optimize targeting, modeling, and performance. Lead, mentor, and grow the media team, defining roles, establishing processes, and hiring additional talent as the department expands. Set high quality standards and drive department profitability.
• Executive & Agency Leadership: Serve as the executive media partner to agency leadership, shaping annual strategies and aligning media execution with client business goals. Collaborate with the Digital Strategy & Analytics team on tracking architecture, performance measurement, and attribution. Play a central role in new business pitches—designing media mixes, developing pitch decks, and presenting strategic rationale. Represent the agency at key industry associations, conferences, and thought leadership events.

Qualifications & Requirements

• Experience: 10+ years of agency media planning and placement experience, with demonstrated success in team management and mentorship.
• Industry Focus: Proven track record spanning both B2B and B2C client accounts.
• Technical Expertise: Hands-on experience with advanced planning and DSP platforms (e.g., StackAdapt) as well as third-party ad servers (e.g., DoubleClick/GAM).
• Data & Research: Deep proficiency with media research tools (MRI-Simmons, comScore, etc.), media math, predictive modeling, and quantitative analysis.
• Innovation: Strong interest in leveraging AI tools and emerging ad tech to improve campaign efficiency.
• Location: Must reside in or be willing to relocate to the Dallas/Fort Worth area for periodic in-person client meetings and agency hybrid schedules.