Media Director

Balcom Agency; Fort Worth (TX); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid holidays

Generous vacation

Professional development

Flexible spending account

Dental and vision

Family coverage

Job summary

Balcom Agency seeks a visionary Media Director to lead the media department, champion multi-channel strategies, and guide client brands toward measurable growth. This is a leadership role with hands-on work, reporting to the agency president, in a hybrid environment.

You will own media strategy, planning, and budget leadership across B2B and B2C, leveraging AI tools and data insights to drive outcomes for a diverse client roster.

Qualifications

• Must have at least 10 years of experience in media planning and placement, including team leadership and mentoring.
• Track record of designing, pitching and executing multi-channel media strategies across traditional and digital channels.
• Business-to-business as well as consumer experience required.
• Hands-on expertise with advanced planning and DSP platforms and third-party ad servers.
• Desire to leverage AI-powered tools and emerging tech to innovate targeting and campaign efficiency.

Responsibilities

• Build integrated, multi-channel media strategies across traditional (broadcast, OOH, print), digital, programmatic and paid social platforms for Balcom’s client base.
• Translate client briefs, audience insights and budgets into executable, high-performance media plans and ATBs.
• Leverage data and research tools to transform complex data into actionable storytelling.
• Own the media mix, audience priorities and budget allocation, and internal tools.

Skills

Media planning

Team leadership

Budget management

Negotiation

AI tools

Data analysis

DSP platforms

Tools

StackAdapt

MediaForce/GaleForce

DoubleClick

Job description

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Media Director

JOB SUMMARY

Can you turn complex data into compelling media stories? We are looking for a visionary director to lead our media department, champion innovative multi-channel strategies and guide iconic client brands toward measurable growth. This is a leadership seat with hands on the work. You’ll start with a client roster that spans B2B and B2C and a mandate to build the department, reporting directly to the agency president. And, at Balcom Agency, we aren’t waiting to see how AI and emerging tech reshape advertising - we’re actively building our future and everyone plays a part.

JOB RESPONSIBILITIES

Media Strategy and Planning

• Build integrated, multi-channel media strategies across traditional (broadcast, OOH, print), digital, programmatic and paid social platforms for Balcom’s client base.
• Translate client briefs, audience insights and budgets into executable, high-performance media plans and Authorizations to Buy (ATBs).
• Leverage a robust data and research toolbox including MRI-Simmons, comScore and others to transform complex competitive data into actionable storytelling.
• Fully own the media mix, audience priorities and budget allocation, as well as the internal tools used to bring them to life.

Campaign Quality and Client Service

• Serve as the final approver, reviewing targeting, flighting and budget strategy and pre-launch QA across all campaign builds.
• Own the RFP request process on the media side, leading negotiations with key media partners.
• Set department standards for vendor relationships to build and maintain Balcom’s reputation.
• Oversee budget pacing and delivery across client portfolios, keeping outcomes aligned with goals.
• Collaborate closely with account managers and project managers to align cross-functional goals and workflows.
• Present plans well and regularly with professionalism, including buys and results to clients in person and via video.

Team Leadership

• Champion AI tools and emerging technologies to elevate targeting, modeling and campaign performance.
• Lead, coach and grow the media team. You’ll build the case for, and recruit, additional staff to shape department structure.
• Own the media roles framework, department processes and quality standards.

Agency and Client Leadership

• Drive media department profitability.
• Serve as executive media partner to account leadership; shaping annual strategy, setting budgets and determining how media solves the client's broader business challenge.
• Partner with our Digital Strategy team, who own analytics, measurement and attribution. You'll have input into tracking architecture and shared accountability for what the data says; they own the infrastructure.
• Lead media in new business. You'll design the media mix, build the pitch content and present the strategic rationale.
• Maintain a visible industry presence at key associations, conferences and thought leadership on Balcom's behalf.

JOB REQUIREMENTS

• Must have at least 10 years of experience in media planning and placement, including team leadership and mentoring.
• Track record of designing, pitching and executing multi-channel media strategies across traditional and digital channels.
• Business-to-business as well as consumer experience required.
• Hands-on expertise with advanced planning and DSP platforms (e.g., StackAdapt, MediaForce/GaleForce) as well as third-party ad servers (e.g., DoubleClick) required.
• Deep proficiency with research tools and command of media math, modeling and budget allocation.
• Desire to leverage AI-powered tools and emerging tech to innovate targeting and campaign efficiency.
• Strong attention to detail and time management skills.
• Must work well under pressure, meet deadlines and have a get-it-done attitude.
• Excellent written and oral communication.
• Experience with GaleForce Media (MediaForce) is a bonus.
• Strong quantitative skills with the ability to analyze data and provide insights to clients.
• Will supervise and mentor media team members as you build out the department.
• Must live in the Dallas/Fort Worth area for in-person client meetings.
• Must be legally able to work in the United States without visa sponsorship.

OUR INTERVIEW PROCESS

Be prepared for Google meetings with multiple team members to accommodate our hybrid workstyle. Applicants will have an initial video interview with the hiring manager and may progress to a second interview with leaders of other teams before a decision is made.

PERKS and BENEFITS

• Health insurance, with employer contribution that pays a portion of the employee cost. Family coverage is also available.
• Flexible health care spending account or health savings account for qualified health plans
• Paid maternity and paternity leave
• Childcare spending account
• Available dental, vision and pet insurance
• Available supplemental insurance (short-term disability, cancer care, etc.)
• 401(k) available after one year
• Generous vacation time, sick leave and personal time off
• Paid holidays, plus bonus paid time off while the agency is closed between Christmas and New Year’s
• MasterClass subscription for continued learning

READY TO SHAPE THE FUTURE OF MEDIA?

If you are a strategic, tech-forward media supervisor or leader eager to drive vision and team ownership of media portfolios, we’d love to connect.