Media Director

ad+one; Dallas (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

ad+one in the Dallas/Fort Worth area is seeking a visionary Media Director to lead the agency's growing media department, champion AI-driven strategies, and drive growth for iconic client brands.

You will oversee the media team, shape multi-channel plans across broadcast, digital, programmatic, and paid social, and partner with agency leadership on strategic initiatives and new business pitches.

Qualifications

• 10+ years of agency media planning/leadership experience.
• Proven track record leading B2B and B2C accounts.
• Hands-on with planning DSP platforms and ad servers.
• Proficiency with media data/research tools and analytics.
• Interest in leveraging AI tools to improve campaigns.
• Willingness to relocate to Dallas/Fort Worth or reside in the area.

Responsibilities

• Lead and grow the media team with clear ownership of media mix and budgets.
• Oversee multi-channel media strategy across broadcast, digital, programmatic, and paid social.
• Manage RFPs, negotiations, and client engagements; present plans and results.
• Partner with executive leadership and analytics to measure attribution and performance.

Skills

Media leadership

Team mentorship

Strategic planning

AI in advertising

Data analytics

Client leadership

Tools

StackAdapt

GAM / DoubleClick

MRI-Simmons

comScore

Job description

We are recruiting on behalf of a premier, full-service advertising agency based in Fort Worth, Texas. Known for their forward-thinking culture and collaborative environment, our client isn’t waiting around to see how AI and emerging technologies reshape advertising—they are actively building the future of media strategy and looking for visionary leaders to help drive that growth.

Position Overview

Are you a strategic leader who can turn complex data into compelling media stories? We are seeking a Media Director to lead our client's growing media department, champion innovative multi-channel strategies, and guide iconic client brands toward measurable growth. This is a high-visibility leadership role with hands-on involvement. Reporting directly to the Agency President, you will oversee a diverse roster of B2B and B2C clients, lead and build out the media team, and spearhead the integration of modern AI-driven media tools.

Key Responsibilities

• Media Strategy & Planning Develop and execute integrated, multi-channel media strategies across traditional (broadcast, OOH, print), digital, programmatic, and paid social platforms. Translate client briefs, audience insights, and budgets into high-performance media plans and Authorizations to Buy (ATBs). Utilize data and research platforms (e.g., MRI-Simmons, comScore) to convert competitive intelligence into actionable storytelling. Maintain complete ownership over media mix strategy, audience prioritization, budget allocation, and planning tools.
• Campaign QA & Client Engagement Serve as final approver for targeting, flighting, budget strategy, and pre-launch QA across all campaign builds. Lead RFP processes and direct negotiations with key media partners. Oversee campaign delivery and budget pacing across the client portfolio. Partner with Account Management and Project Management teams to streamline cross-functional workflows. Present strategic media plans, buys, and performance analytics to clients both virtually and in person.
• Team Leadership & Innovation Champion the adoption of AI tools and emerging technologies to optimize targeting, modeling, and performance. Lead, mentor, and grow the media team, defining roles, establishing processes, and hiring additional talent as the department expands. Set high quality standards and drive department profitability.
• Executive & Agency Leadership Serve as the executive media partner to agency leadership, shaping annual strategies and aligning media execution with client business goals. Collaborate with the Digital Strategy & Analytics team on tracking architecture, performance measurement, and attribution. Play a central role in new business pitches—designing media mixes, developing pitch decks, and presenting strategic rationale. Represent the agency at key industry associations, conferences, and thought leadership events.

Qualifications & Requirements

• Experience: 10+ years of agency media planning and placement experience, with demonstrated success in team management and mentorship.
• Industry Focus: Proven track record spanning both B2B and B2C client accounts.
• Technical Expertise: Hands-on experience with advanced planning and DSP platforms (e.g., StackAdapt) as well as third-party ad servers (e.g., DoubleClick/GAM).
• Data & Research: Deep proficiency with media research tools (MRI-Simmons, comScore, etc.), media math, predictive modeling, and quantitative analysis.
• Innovation: Strong interest in leveraging AI tools and emerging ad tech to improve campaign efficiency.
• Location: Must reside in or be willing to relocate to the Dallas/Fort Worth area for periodic in-person client meetings and agency hybrid schedules.