Associate Media Manager - Paid Search

The Home Depot; Atlanta (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

The Home Depot is seeking an Associate Media Manager to own and execute omni-channel campaigns, focusing on in-house initiatives. You will optimize activations, support reporting, and collaborate with cross-channel teams to drive performance.

The role requires detail orientation and strategic thinking, with strong presentation skills to communicate results to leadership. You will manage multiple priorities in a fast-paced marketing environment.

Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• 3+ years of omni-channel digital program management experience.
• Experience with large retailer or agency budgets.
• Strong presentation and writing skills.

Responsibilities

• Campaign management of addressable channel campaigns with autonomy, implementing strategy and monitoring performance.
• Channel management: omni-channel planning, buying/activating and reporting with autonomy and cross‑partner collaboration.
• Build relationships with key stakeholders and mentor within the channel organization.

Skills

Action Oriented

Collaborates

Drives Engagement

Communicates Effectively

Customer Focus

Drives Results

Manages Conflict

Education

Bachelor's degree

Job description

Position Purpose: The Associate Media Manager is responsible for owning and supporting the planning and execution of omni-channel campaigns, with a specific focus on in-house campaigns. This role plays a key part in campaign implementation, ensuring that all objectives, strategies, and tactics are aligned with broader marketing goals. The Associate Media Manager will steward campaign performance, monitor and optimize activations, and support the development and delivery of reporting and insights. Success in this role requires the ability to work nimbly in a fast-paced environment, strong presentation skills to effectively communicate strategies and results to both internal teams and leadership, and a collaborative mindset to foster effective partnerships with cross-channel teams. The ideal candidate will be both detail-oriented and strategic, comfortable managing multiple priorities, and excited to contribute to the continued evolution of performance marketing efforts.

Key Responsibilities

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization Direct Manager/Direct Reports:
• This position typically reports to Manager, Paid Search
• This position has 0 Direct Reports Travel

Requirements

• No travel required. Physical

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications

• 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
• Previous experience with retail websites and analytics
• Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills Minimum

Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Minimum Years of Work

Experience

• 3 Competencies:
• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict