Media Buyer (Mobile Apps, Facebook Ads)

Boosta; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a talented Facebook Ads Manager to drive user acquisition for mobile apps in Tier-1 markets. In this role, you will launch and manage ad campaigns while optimizing for web2app conversion. You'll work closely with product and design teams to ensure alignment with user acquisition goals. Your analytical skills will be key as you monitor key performance metrics and run A/B tests to enhance campaign effectiveness. If you're passionate about mobile marketing and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• 2+ years of experience in managing Facebook Ads, particularly for mobile apps.
• Strong understanding of mobile performance marketing metrics.

Responsibilities

• Launch and manage Facebook ad campaigns for mobile apps in Tier-1 markets.
• Monitor key metrics and optimize campaigns based on performance.

Skills

Facebook Ads Management

Web2App Conversion

A/B Testing

Analytical Skills

User Acquisition Funnels

Mobile Performance Marketing

Tools

Meta Ads Manager

Power Editor

AppsFlyer

Adjust

Job description

Launch and manage Facebook ad campaigns for mobile apps (iOS/Android, Tier-1 markets).

• Test creatives (visuals, copy, formats) and marketing hypotheses.
• Monitor key metrics (CPI, ROAS, LTV, etc.) and optimize campaigns accordingly.
• Run structured A/B tests to validate ideas and improve performance.
• Research competitors, trends, and user behavior to refine strategy.
• Work closely with product and design teams to align ads with user acquisition goals.
• Develop and optimize campaigns for web2app conversion - driving users from web platforms to mobile apps.
• Analyze and improve the user journey from web to app - ensuring smooth transitions and optimized conversion rates.

WHAT WE EXPECT FROM YOU

• 2+ years of hands-on experience managing Facebook (Meta) Ads campaigns, ideally in the mobile apps space.
• Proven track record with web2app conversion - driving users from web platforms to mobile apps.
• Experience managing daily ad spend budgets of $1K+.
• Strong understanding of user acquisition funnels and mobile performance marketing metric.
• Proficiency with Meta Ads Manager, Power Editor, and attribution tools (e.g., AppsFlyer, Adjust).
• Experience designing and executing A/B tests from test structuring to results interpretation.
• Strong analytical skills able to work with key metrics (CPI, ROAS, LTV, Retention, etc.).