Director of Marketing, Sales and Communications

Seattle Children's Theatre; Seattle (WA); On-site; USD 111,000 - 135,000; Full time

Benefits offered by this job

Health, Dental, and Vision paid by the

Employer-paid coverage

Job summary

Seattle Children’s Theatre seeks a strategic, collaborative Director of Marketing, Sales and Communications to lead marketing, sales, audience development, and brand strategy. As a leadership team member, the Director grows audiences and earned revenue across mainstage productions, camps, and institutional initiatives.

The role collaborates with Artistic, Education, Development to align marketing with SCT’s brand and community engagement.

Qualifications

• Minimum 7 years of progressive experience in Marketing, Communications, and/or Branding.
• Proven track record of audience growth and marketing KPIs.
• Strong understanding of ticketing, CRM, digital marketing, audience segmentation, pricing, and revenue strategy.
• Ability to lead and motivate a diverse and effective team of professionals.

Responsibilities

• Grow audiences and expand subscription and single-ticket programs.
• Develop annual marketing plans for subscription, ticket, and school sales to achieve earned revenue and attendance goals.
• Innovate tactics to attract new buyers and expand audiences.
• Identify opportunities to increase attendance, retention, and lifetime value.
• Oversee marketing budget, revenue goals, and department planning.
• Oversee SCT’s communications and brand strategy across external channels.

Skills

Audience growth

CRM systems

Digital marketing

Brand strategy

Budget management

Team leadership

Content writing

Analytics

Ticketing

Microsoft Office

Tessitura

Tools

Tessitura

Microsoft Office

Job description

Position: Director of Marketing, Sales and Communications

Department: Marketing

Reports to: Managing Director

Classification: Regular, Full-time, Exempt

Compensation: $111,240.54 – $134.598.17

Grade: 31-33

Position Summary:

Seattle Children’s Theatre seeks a strategic, collaborative, and results-oriented Director of Marketing, Sales and Communications to lead the organization’s marketing, sales, audience development, and brand strategy. As a member of SCT’s leadership team, the Director is responsible for growing audiences and earned revenue by setting the overall strategy for mainstage productions, camps and classes, and institutional initiatives.

The Director works closely with Artistic, Education, Development to ensure SCT’s marketing efforts support SCT’s brand, visibility and connection with the greater Seattle Community.This position collaborate with the Artistic Director and Managing Director to effectively communicate the shared vision for SCT.

About SCT:

Seattle Children's Theatre (SCT) has served more than 4 million children since its founding in 1975 through professional theatre and arts education in the Puget Sound region and beyond. Our mission is to provide children of all ages access to professional theatre, with a focus on new works and theatre education.

SCT is committed to equity, diversity, accessibility, and inclusion in all areas of our work. We encourage applicants of all races, ethnicities, religions, gender identities and expressions, sexual orientations, abilities, ages, and backgrounds to apply. We value nontraditional career paths and transferable skills.

Essential Duties & Responsibilities:

• Drive the organization toward growth of audiences including continued expansion of subscription and single ticket audiences.
• Develop comprehensive annual marketing strategies and plans for subscription, single ticket, and school sales programs to achieve earned revenue and attendance goals.
• Innovate and implement tactics to attract new buyers, expand audiences, and develop outreach efforts.
• Identify opportunities to increase attendance, frequency, retention, and lifetime audience value.
• Expand programs to foster patron loyalty, moving audiences from first-time attendees to repeat purchasers, subscribers, and donors.
• Develop, manage, and reconcile the annual marketing plan, sales and revenue goals, and department budget.
• Develop and oversee SCT’s communications and brand strategy, ensuring a clear, and consistent voice and identity across all external communications.
• Lead website strategy and ongoing optimization including enhancements, priority improvements, and ensuring content and functionality meet organizational and audience needs.
• Manage relationship with Public Relations consultants to expand SCT’s local and national reputation and awareness as well as earn consistent editorial coverage and reviews for productions.
• Manage relationships with key third-party vendors such as web developers, advertising vendors, and other external stakeholders.
• Oversee all aspects of budget planning and forecasting to provide SCT leadership with the data needed for informed business decisions.
• Use analytics and testing to continually improve campaign effectiveness and audience experience.
• Provide strategic oversight of ticket pricing, inventory, and revenue-management strategies, working with the Sales Manager and Seattle Rep Box Office to ensure ticketing practices support SCT's attendance, revenue, and audience-development goals.

Organizational Collaboration

• Ensure cross-department alignment with Development, Education, and Operations, so that all marketing efforts support both earned and contributed revenue goals.
• Work in close partnership with the Development team to support contributed revenue activity including campaigns, events and donor materials
• Collaborate with the Education team to design and execute marketing strategies for Educational programs. Oversee the Education Marketing spend.
• Be a thought partner with Operations Department in rolling out patron-facing events and activations that enhance the overall SCT experience.
• Participate actively in the season planning process.
• Serve as a member of the leadership team, tackling organizational challenges and setting the long-term course of the theater

Other Responsibilities:

• Contribute positively to the organization's culture and success.
• Actively participate in equity, diversity, accessibility, and inclusion initiatives, including attending all-staff meetings & training.
• Embody the organization's mission, vision, and values in all work aspects.
• Other Duties as assigned

Qualifying Skills:

We recognize that experience can come from many places. This reflects our commitment to skills-based hiring, which focuses on a candidate’s ability to perform essential job functions—regardless of whether those skills were developed through formal education, professional experience, community work, or lived experience. If you meet most of the qualifications and are excited about this role, we encourage you to apply.

A minimum of 7 years of progressive experience in Marketing, Communications, and/or Branding fields

• Demonstrated track record of audience growth and marketing successes, tracking and reporting on marketing KPIs
• Strong understanding of ticketing, CRM, digital marketing, audience segmentation, pricing, and revenue strategy.
• A strong design aesthetic and ability to uphold brand standards across all platforms and mediums (including website, social media, on-site experience, and advertising)
• Experience with managing a marketing budget and taking accountability for resource allocation and ROI
• Ability to work independently, set priorities, and move multiple projects forward.
• The ability to lead and motivate a diverse and effective team of professionals
• Extraordinary organizational skills, attention to detail, and experience juggling concurrent tasks and deadlines while maintaining quality and focus
• Strong writing and communication
• A positive, customer-focused approach to work
• Proficiency in Microsoft Office and CRM or constituent databases (Tessitura strongly preferred).
• A commitment to working in a mission-oriented organization and love for art
• Familiarity with youth, family, and/or educator-serving organizations is a plus.

Physical Requirements & Work Environment:

SCT will make reasonable accommodations to ensure accessibility for all employees.

Location:

This position is based at 201 Thomas St, Seattle, WA, in a typical office setting. The work requires on-site presence with occasional evenings and weekends. The site is accessible via public transportation. After a successful 90-day introductory period, this position becomes eligible for one regularly scheduled remote workday per week. Remote work approval is subject to the needs of the business and must be coordinated in advance with the employee’s supervisor.

Schedule:

This is a full-time, hourly position typically scheduled for 40 hours per week, Monday through Friday, 9am – 5pm. Occasional evening and weekend hours may be required to support fundraising events and Opening Nights. Flexible scheduling to support work-life balance may be discussed as needed.

Tasks May Include:

• Remaining in a stationary position for extended periods.
• Using computers, phones, and office equipment.
• Moving printed materials and supplies up to 20 lbs.
• Navigating office space for meetings and collaboration.

Benefits:

• Starting Salary Range: $111,240.54 – $134.598.17 (Exempt, Grade 3 1-33)
• Generous Vacation & Sick Time
• Health, Dental, and Vision: Employer-paid coverage

You can explore the current benefits we offer on the SCT Benefits Website http://www.benefitspage.com/ PASSWORD: sct

• Retirement: Optional 403(b) plan
• Additional: FSA options, Discounted ORCA Passport or Parking Plan

SCT uses a transparent, negotiation-free compensation structure to ensure pay equity across roles. Grade levels and pay are based on the scope and responsibilities outlined in each job

Additional Information:

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job.

Seattle Children's Theatre provides equal employment opportunities to all employees and applicants for employment. We are committed to building a welcoming workplace for people of all backgrounds and experiences. We believe that diversity of thought, background, and identity makes us stronger and enriches our work.