Media Buyer

Romph & Pou Agency; Louisiana (MO); On-site; USD 65,000 - 95,000; Full time

Job summary

Romph & Pou Agency is seeking a data-driven Media Buyer to join our marketing team in the United States. You will plan, execute, and optimize advertising campaigns across digital and traditional media while leveraging audience research to drive ROI.

The ideal candidate has 5+ years of media buying experience, is skilled in negotiation, and can translate performance data into actionable insights to improve campaigns monthly.

Qualifications

• 5+ years of experience in media buying or a related performance marketing role.
• Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads.
• Strong ability to interpret complex data and identify trends.
• Excellent negotiation and communication skills.
• Financial acumen with large advertising budgets.

Responsibilities

• Campaign Execution: Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.
• Negotiation & Purchasing: Negotiate pricing, ad placement, ad time slots, sponsorships, and added-value opportunities with media vendors.
• Budget Management: Allocate budgets across ad sets and platforms while tracking pacing.
• Performance Optimization: Monitor KPIs (CPA, ROAS, CTR) and make monthly recommendations to improve ROI; pursue make goods as needed.
• Market & Audience Research: Analyze market trends and demographics to identify effective media channels.
• Reporting: Generate regular performance reports and provide actionable insights to stakeholders.
• Cross-Functional Collaboration: Work with the account service team to align on campaign goals and performance.
• Meetings: Participate in client meetings to explain media campaigns and results.

Skills

Media buying

Media planning

Performance marketing

Negotiation

Analytical skills

Tools

GaleForceMedia

Meta Ads Manager

Google Ads

Programmatic buying

Job description

We are looking for a data-driven and strategic Media Buyer to join our marketing team. You will be responsible for planning, executing, and optimizing advertising campaigns across all tradition and digital media channels. The ideal candidate has a strong background in audience research, a proven track record of negotiating favorable rates, and the analytical skills needed to turn performance data into actionable insights.

Reports to the Media Director.

Key Responsibilities

• Campaign Execution: Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.
• Negotiation & Purchasing: Negotiate pricing, ad placement, ad time slots, sponsorship, and added-value opportunities directly with media vendors and publishers to secure the best rates.
• Budget Management: Allocate budgets efficiently across different ad sets and platforms while tracking pacing to ensure spending stays on target.
• Performance Optimization: Monitor campaign metrics (KPIs such as CPA, ROAS, CTR) and make monthly recommendations to improve ROI. Pursue make goods as needed to fulfill media plan metrics.
• Market & Audience Research: Analyze market trends and consumer demographics to identify the most effective media channels for reaching our target audience.
• Reporting: Generate regular performance reports and provide actionable insights to internal stakeholders.
• Cross-Functional Collaboration: Work closely with account service team to align on campaign goals and performance.
• Meetings: Participate, as needed, in client meetings to help sell, defend, and/or explain media campaigns and performance results.

Requirements

• Experience: 5 or more years of experience in media buying, media planning, or a similar performance marketing role.
• Technical Skills: Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms or willingness to learn.
• Analytical Prowess: Strong ability to interpret complex data, identify performance trends, and build calculated spreadsheets.
• Soft Skills: Excellent negotiation, communication, and multitasking abilities.
• Financial Acumen: Comfort managing large advertising budgets and understanding the financial implications of media purchasing.