Media Buyer

Romph & Pou Agency; Century Park (LA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Flexible schedule

Tuition assistance

Job summary

Romph & Pou Agency in the United States is seeking a data-driven Media Buyer to join our marketing team. You will plan, execute, and optimize advertising campaigns across traditional and digital media channels.

The ideal candidate has strong audience research, a proven record of negotiating favorable rates, and the analytical skills to turn performance data into actionable insights. This is an in-house role based in Tyler or Shreveport.

Qualifications

• 5+ years in media buying, media planning, or similar performance marketing role.
• Strong ability to interpret complex data, identify trends, and build calculated spreadsheets.
• Excellent negotiation, communication, and multitasking abilities.

Responsibilities

• Campaign Execution: Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.
• Negotiation & Purchasing: Negotiate pricing, ad placement, ad time slots, sponsorship, and added-value opportunities with media vendors.
• Budget Management: Allocate budgets efficiently across ad sets and platforms while tracking pacing.
• Performance Optimization: Monitor KPIs (CPA, ROAS, CTR) and make monthly recommendations to improve ROI.
• Market & Audience Research: Analyze market trends and demographics to identify effective media channels.
• Reporting: Generate regular performance reports and provide insights to internal stakeholders.
• Cross-Functional Collaboration: Work with account service team to align on goals and performance.
• Meetings: Participate in client meetings to explain campaigns and results.

Skills

Analytical skills

Negotiation

Communication

Multitasking

Financial acumen

Tools

GaleForceMedia

Meta Ads Manager

Google Ads

Job description

Benefits:

• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Tuition assistance

This is not a remote position, this is an in house position in either our Tyler or Shreveport office. Please do not apply if you do not live in or are planning on moving to either area.

MEDIA BUYER

We are looking for a data-driven and strategic Media Buyer to join our marketing team. You will be responsible for planning, executing, and optimizing advertising campaigns across all tradition and digital media channels. The ideal candidate has a strong background in audience research, a proven track record of negotiating favorable rates, and the analytical skills needed to turn performance data into actionable insights.

Reports to the Media Director.

Key Responsibilities

• Campaign Execution: Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.
• Negotiation & Purchasing: Negotiate pricing, ad placement, ad time slots, sponsorship, and added-value opportunities directly with media vendors and publishers to secure the best rates.
• Budget Management: Allocate budgets efficiently across different ad sets and platforms while tracking pacing to ensure spending stays on target.
• Performance Optimization: Monitor campaign metrics (KPIs such as CPA, ROAS, CTR) and make monthly recommendations to improve ROI. Pursue make goods as needed to fulfill media plan metrics.
• Market & Audience Research: Analyze market trends and consumer demographics to identify the most effective media channels for reaching our target audience.
• Reporting: Generate regular performance reports and provide actionable insights to internal stakeholders.
• Cross-Functional Collaboration: Work closely with account service team to align on campaign goals and performance.
• Meetings: Participate, as needed, in client meetings to help sell, defend, and/or explain media campaigns and performance results.

Requirements

• Experience: 5 or more years of experience in media buying, media planning, or a similar performance marketing role.
• Technical Skills: Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms or willingness to learn.
• Analytical Prowess: Strong ability to interpret complex data, identify performance trends, and build calculated spreadsheets.
• Soft Skills: Excellent negotiation, communication, and multitasking abilities.
• Financial Acumen: Comfort managing large advertising budgets and understanding the financial implications of media purchasing.