Media Planner and Buyer

Brandon Advertising Inc.; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Brandon Advertising Inc. is seeking a Media Planner and Buyer to lead cross-channel media planning and buying for national brands.

You’ll research, plan, and optimize campaigns across traditional, digital, paid social, and retail media, presenting plans to clients and coordinating with strategy and creative teams. You will manage negotiations, insertion orders, and real-time optimizations in platforms like Meta, DV360, and Google Ads, ensuring campaigns meet goals and KPIs with clear performance

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 5+ years of media planning and buying across multiple platforms.
• Hands-on experience with paid social, display, digital video, and retail media.
• Strong grasp of in-platform tools, optimization techniques, and media metrics.
• Deep understanding of creative formats and platform nuances (Meta).
• Excellent negotiation and vendor management skills.
• Strong client-facing communication and presentation abilities.
• Ability to manage multiple campaigns in a fast-paced environment.

Responsibilities

• Conduct media research, planning, and strategy across traditional and digital channels.
• Build and present integrated media plans aligned with client goals and budgets.
• Negotiate rates and placements with vendors; issue insertion orders.
• Traffic ad creatives and ensure smooth campaign launches.
• Manage campaigns in-platform (Meta, DV360, Google Ads) with real-time optimizations.
• Analyze campaign performance and provide strategic insights and reports.
• Present plans and performance recaps in client meetings; lead media across campaigns.
• Collaborate with strategy, creative, and analytics teams for cross-functional success.

Skills

Media planning

Media buying

Paid social

Display

Digital video

Retail media

Negotiation

Vendor management

Communication

Presentation

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Google Analytics

Meta Ads Manager

DV360

Nielsen

Comscore

Job description

Join Us as a Media Planner and Buyer: Deliver Results Across Channels with Strategic Media Leadership!

Are you a strategic thinker with a passion for paid media and a talent for driving measurable results? We're excited to offer an opportunity for a Media Planner and Buyer to join our team at Brandon! If you thrive in a fast-paced, collaborative environment and have hands-on experience across paid media platforms, this is your chance to lead high-impact campaigns for national brands.

Let us introduce ourselves:

Brandon empowers brands with groundbreaking strategies and bold, breakthrough creativity by combining data, insights, creativity, innovation, and the best minds in the industry. Disruptively curious, creatively integrated, and results-obsessed, we excel at delivering strategic, integrated marketing solutions focused on growth.

Our Core Values:

• We have GRIT
• We are creative problem solvers
• We do whatever it takes ... with integrity
• We are always curious and ever evolving
• We play to win

Vision Statement

• To lead the industry by crafting iconic campaigns that push boundaries, inspire action, and connect brands to culture in powerful ways -ensuring results that drive remarkable growth and success for our clients.

Mission Statement

• To empower brands with groundbreaking strategies and bold creativity by combining data, insights, creativity, innovation, and the best minds in the industry.

What you'll do as Media Planner and Buyer:

• Conduct media research, planning, and strategy across traditional, digital, paid social, and retail channels.
• Build and present integrated media plans that align with client goals, budgets, and performance KPIs.
• Negotiate rates and placements with vendors, issuing accurate insertion orders.
• Traffic ad creative across platforms and ensure smooth campaign launches.
• Manage campaigns directly in-platform (e.g., Meta, DV360, Google Ads), making real-time optimizations.
• Analyze campaign performance and deliver strategic insights and reports.
• Join client meetings to present plans and performance recaps, and serve as the media lead across campaigns.
• Collaborate with internal strategy, creative, and analytics teams to ensure cross-functional success.

Knowledge and skills required for the position are:

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 5+ years of media planning and buying experience across multiple platforms.
• Hands‑on experience with paid social, display, digital video, and retail media.
• Strong grasp of in‑platform tools, optimization techniques, and media metrics.
• Deep understanding of creative formats and platform nuances (especially Meta).
• Excellent negotiation skills and vendor relationship management.
• Strong communication and presentation skills in client‑facing settings.
• Ability to manage multiple campaigns and priorities in a fast‑paced environment.

Bonus points for:

• Experience with retail media platforms (e.g., Amazon, Walmart, Instacart).
• Proficiency in tools like Google Analytics, Meta Ads Manager, DV360, Nielsen, or Comscore.
• A data‑driven mindset and proactive approach to media performance.

Are you ready to join our team and put your media expertise, strategic thinking, and negotiation skills to work on campaigns that drive real results?