Media Analytics Associate

EDO; New York (NY); Hybrid; USD 67,000 - 68,000; Full time

Benefits offered by this job

Equity

Medical/Dental/Vision

401(k)

Office meals

Job summary

EDO is a data, measurement and analytics company that powers marketing, research and creative professionals. The Media Analytics Associate works with Sales, Product and Data Science to turn EDO data into actionable insights for TV networks, studios, and advertisers.

In this hybrid role, you will manage client accounts, author reports, and deliver category and brand insights to drive ad sales. The position requires 1–3 years in advertising analytics and familiarity with R/SQL.

Qualifications

• One to three years of experience in advertising/marketing research, corporate strategy, or consulting.
• Exposure to R and SQL preferred, with interest in expanding skills.
• Experience with pixel tagging process for ads/site activity is a plus.

Responsibilities

• Serve as the day-to-day contact for research and insights teams at TV networks and Fortune 500 advertisers.
• Author standard reports and custom analyses highlighting the impact of EDO data for optimizations.
• Deliver advertising category and brand insights to support TV ad sales.
• Help expand Convergent TV measurement by managing first-party ad tags and site pixels.
• Translate client needs into compelling data presentations and visuals.
• Support client renewals and growth through high-value insights.
• Produce analyses and marketing collateral for new business pitches.
• Collaborate with product, engineering, and data science to prioritize features.

Skills

R

SQL

Tools

Pixel tagging

Job description

EDO is a data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – advertisers, TV networks and movie studios – generate greater value from their creative efforts and media investments.

EDO’s core platform, Ad EnGage, brings the power of digital measurement to TV, providing comprehensive ad occurrence and effectiveness insights via real-time, always-on, and fully syndicated Search Engagement data.

EDO is headquartered in Los Angeles and New York City. We recognize the benefits of hybrid working, and want to create the best balance to ensure we can continue working together effectively. Our hybrid work policy is three days in the office and two remote work days.

The Role

The Media Analytics Associate is a key member of the Media Analytics team, working side-by-side with Sales, Product, and Data Science to bring EDO data to life and maximize value for clients. The role requires equal parts analytic skill and the ability to create and present actionable data-driven insights to television networks, movie studios, marketers and their agencies.

What You Will Do

• Manage client accounts as the day-to-day EDO point person for the research and insights teams at TV Networks and Fortune 500 advertisers.
• Author standard reporting and custom analyses for advertiser clients that highlight the power of EDO data and provide insights around optimizations advertising via creative and media decisions.
• Proactively deliver advertising category and brand-level insights to TV Networks that can be used to help drive TV ad sales.
• Contribute to expansion of EDO Convergent TV measurement through managing first party ad tags and site pixels, and troubleshooting where needed.
• Understand our clients’ needs and determine new ways to present EDO data in compelling ways that match those needs.
• Ensure that clients are deriving maximum value from the EDO partnership to ensure high client satisfaction, renewals, and account growth.
• Support the sales and business development process by producing analyses and marketing collateral for new business presentations.
• Work with the EDO product team, engineers and data scientists to plan and prioritize features. Work with the data quality team to maintain data accuracy and completeness.
• Understand and stay on top of changing industry dynamics and the competitive landscape.

What We Are Looking For

• One to three years of experience (including internships) in advertising/marketing research, corporate strategy, or consulting, preferably with interest or experience in the Media and Entertainment industry.
• Exposure to R and SQL preferred, with interest in expanding skills with these tools.
• Experience with pixel tagging process for either ads and/or site activity is a plus.
• Ability to write and deliver presentations and reports that present our information in a succinct and usable manner - i.e. a great storyteller.
• Highly comfortable with client engagement, and able to present analytics results to clients.
• Passion for movies, TV and advertising is a plus.
• Versatility, i.e., the ability and willingness to wear multiple hats and switch gears frequently.
• A self-starter who is comfortable with ambiguity, and who has the desire to be part of a fast-growing, exciting, and nimble start up company.

EDO offers a competitive compensation package. Components of compensation include:

• Mid-stage equity and competitive salary.
• Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans.
• 401(k) plan.
• When in an office, employee meals, snacks, and more fully paid for.

The base salary range for this position is $66,500 to $68,000, PLUS equity in a mid-stage company. Compensation will be determined based on the skills, qualifications, experience, and level of education attained of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.