Media Advisor

Cayuga Media Group; Town of Ithaca (NY); On-site; USD 50,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Matching 401(k)

Paid vacation

Ongoing sales and marketing training

Career growth opportunities

Job summary

Cayuga Media Group is seeking a MEDIA ADVISOR/ACCOUNT EXECUTIVE to partner with local businesses in the Finger Lakes and Central New York. This full-time role focuses on strategic, performance-driven advertising across search, display, paid social, audio, and website strategy.

Join a team that values growth, accountability, and relationship-building with business owners. You will design campaigns, manage pipelines, and drive measurable outcomes while earning substantial commissions.

Qualifications

• Strong sales experience and ability to close deals.
• Ability to prospect and build new client relationships.
• Growth-minded and coachable with a desire to improve.
• Willingness to manage a sales pipeline and forecast accurately.
• Confident presenting to business owners and decision-makers.
• Understanding that marketing is strategy-driven, not just products.
• Self-motivated with accountability and drive.

Responsibilities

• Build integrated advertising solutions including search marketing, display, paid social, audio, and website strategy.
• Connect tools to outcomes and answer how campaigns drive Wanted, Found, and Chosen.
• Forecast, manage deal flow, and grow both new and existing client revenue.
• Develop relationships and represent Cayuga Media Group professionally in public settings.

Skills

Sales track record

Prospecting

Growth mindset

Coachable

Pipeline management

Confident presenting

Marketing strategy

Self-motivated

Job description

MEDIA ADVISOR/ACCOUNT EXECUTIVE POSITION

Advertising Sales and Marketing/Full Time

Immediate Opening!

Job Description:

We are a marketing and advertising company partnering with small, medium, and large businesses in the Fingerlakes area and Central New York.

Our mission is simple but powerful:

Help local businesses get Wanted. Found. Chosen.

We do that by connecting strategy, creative, data, and media execution into measurable business outcomes. We are not in the business of selling ads. We are in the business of helping business owners:

• Drive more website clicks
• Generate more qualified phone calls
• Increase foot traffic
• Show up higher and more often in search
• Outperform their competitors
• Grow revenue

We need a serious sales professional who understands that modern advertising is about guiding the consumer journey — from awareness to action.

This is not a “spot pusher” job.

This is not a transactional sales role.

This is a strategic marketing position built around performance, accountability, and growth.

What You’ll Do

You will work directly with local business owners to build integrated advertising solutions that include:

• Search marketing
• Targeted display
• Paid social
• Audio (radio & streaming)
• Website strategy
• Audience targeting & retargeting

But tools are not the point.

Your responsibility is to connect those tools to outcomes.

Every proposal, every conversation, every campaign must answer:

How does this help the business become Wanted, Found, and Chosen?

Because at the end of the day, what matters is:

More website clicks

• More inbound calls
• More booked appointments
• More store visits
• More branded searches
• More sales

You are not selling inventory.

You are designing growth.

What You’ll Own

Revenue & Pipeline Discipline

• Build and maintain a strong, active prospect pipeline
• Set weekly revenue “ASK” goals
• Consistently prospect and open new accounts
• Forecast accurately and manage deal flow
• Grow both new and existing client revenue

Client Strategy

• Conduct deep discovery conversations
• Identify competitive gaps and growth opportunities
• Build integrated, performance-focused proposals
• Tie every recommendation back to measurable outcomes
• Present confidently and close decisively

Market Presence

• Become known in the community as a marketing resource
• Develop strong relationships with business owners
• Represent the company professionally in public settings
• Stay informed on industry trends and consumer behavior

Execution Partnership

• Collaborate with digital and creative teams
• Ensure campaigns are launched correctly and on time
• Monitor results and communicate performance clearly
• Identify upselling and optimization opportunities

The Type of Professional Who Thrives Here

• Strong sales track record
• Comfortable prospecting and asking for business
• Competitive and growth-minded
• Coachable and open to ongoing training
• Disciplined with pipeline management
• Confident presenting to business owners and decision-makers
• Understands that marketing is about strategy, not just products
• Self-motivated and accountable

You will succeed here if you believe:

Advertising only works if it drives action.

Action only matters if it drives revenue.

Revenue is the only scoreboard that counts.

Why This Role Is Different

You are not selling radio.

You are not selling digital impressions.

You are guiding the consumer journey:

From someone who doesn’t know a business exists…

To someone who searches for them…

To someone who chooses them.

That transformation is what you sell.

Compensation & Benefits

This is a performance-based role with significant upsides.

On average, total compensation (base + commission) ranges from $50,000 to $100,000+ annually, with top performers exceeding that.

Benefits include:

• Medical insurance
• Dental insurance
• Matching 401(k)
• Paid vacation
• Ongoing sales and marketing training
• Career growth opportunities

Work Location: In person

Cayuga Media Group WQNY / WYXL / WHCU / WNYY / WIII / WFIZ / VINE / Rewind / Buzzer/ ALTis an Equal Opportunity Employer.

Contact:

Kathy Dempsey /BusinessManager

Cayuga Media Group

1751 Hanshaw Road

Ithaca, New York 14850

Women and minorities are encouraged to apply.

Cayuga Media Group/Saga Communications is an Equal Opportunity Employer.

No phone calls please.