Account Executive

Nexstar Media Group, Inc.; City of Rochester (NY); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401K Retirement Plan

Paid time off

Paid holidays

Job summary

Nexstar Media Group, Inc. in Rochester, NY, is seeking an Account Executive to drive sales across TV and digital platforms. You will identify client needs, build long-term relationships, and deliver integrated advertising solutions for local businesses.

The role requires a consultative selling style, strong communication skills, and the ability to manage multiple accounts in a fast-paced environment. Competitive compensation includes base plus commissions and benefits.

Qualifications

• Bachelor’s degree preferred; equivalent experience considered.
• Minimum one year of sales experience in media, advertising, digital marketing, or related field.
• Experience selling digital marketing solutions including OTT/CTV, display, social, email marketing, streaming platforms and programmatic advertising.
• Understanding of digital advertising metrics, audience targeting, campaign optimization, and marketing analytics.
• Experience with marketing tools such as Google Analytics, CRM platforms, or similar.
• Excellent communication, presentation, negotiation, and relationship-building skills.

Responsibilities

• Consistently achieve and exceed revenue goals through new business development and account growth.
• Develop and maintain relationships within the local business community.
• Prospect, qualify, and secure new advertising clients across TV and digital platforms.
• Sell integrated marketing solutions including broadcast TV, streaming/OTT, CTV, display, social, email marketing, programmatic, sponsorships.
• Develop customized advertising strategies to meet clients' objectives.
• Prepare and deliver compelling sales presentations and proposals.
• Educate clients on how WROC-TV and RochesterFirst’s multi-platform solutions promote their products/services.
• Collaborate with sales support, digital marketing specialists, creative services, and content teams to develop campaigns.
• Monitor campaign performance and provide reporting, analytics, insights, and optimization recommendations.
• Maintain awareness of market conditions, industry trends, competitive activity, and opportunities.
• Utilize CRM and research to manage pipeline activity and client relationships.
• Represent the station at community events and business functions to generate new business opportunities.

Skills

Consultative selling

Relationship building

Digital advertising

Media sales

CRM proficiency

Sales presentations

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

CRM platforms

Google Analytics

Facebook Ads Manager

FreeWheel

Google Ad Manager

Amazon DSP

Job description

WROC/RochesterFirst is hiring an Account Executive to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY’s universal local source for news, weather, and information across all platforms.

Rochester, NY, ranked as the nation’s second most affordable housing market, offers an exceptional quality of life—with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.

WROC-TV/RochesterFirst.com in Rochester, New York is hiring an Account Executive for its Sales Department. This position works within guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community. The ideal candidate is a consultative seller who excels at identifying client needs, building strong relationships, and delivering measurable business results through customized advertising solutions.

Essential Duties and Responsibilities:

• Consistently achieve and exceed revenue goals through aggressive new business development and account growth
• Develop and maintain strong relationships within the local business community
• Prospect, qualify, and secure new advertising clients across television and digital platforms
• Sell integrated marketing solutions including broadcast television, streaming/OTT, CTV, display advertising, social media, email marketing, programmatic advertising, branded content, sponsorships, and station integrations
• Develop customized advertising strategies that help clients achieve their business and marketing objectives
• Prepare and deliver compelling sales presentations and proposals
• Educate clients on how WROC-TV and RochesterFirst's multi-platform solutions can effectively promote their products and services
• Collaborate with sales support, digital marketing specialists, creative services, and content teams to develop effective campaigns
• Monitor campaign performance and provide clients with reporting, analytics, insights, and optimization recommendations
• Maintain awareness of market conditions, industry trends, competitive activity, and emerging advertising opportunities
• Utilize CRM, research, and sales tools to manage pipeline activity and client relationships
• Represent WROC-TV and RochesterFirst.com at community events and business functions to enhance station visibility and generate new business opportunities
• Perform other duties as assigned

Requirements & Skills:

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred; equivalent experience considered
• Minimum one year of sales experience, preferably in media, advertising, digital marketing, or a related field
• Experience selling or working with digital marketing solutions, including OTT/CTV, display advertising, social media, email marketing, streaming platforms, and programmatic advertising
• Understanding of digital advertising metrics, audience targeting, campaign optimization, and marketing analytics
• Experience with Google Analytics, Meta/Facebook Ads Manager, CRM platforms, or similar marketing and sales tools is a plus
• Experience with FreeWheel, Google Ad Manager, Amazon DSP, or other advertising technology platforms is preferred
• Excellent communication, presentation, negotiation, and relationship-building skills
• Strong analytical, problem-solving, and organizational abilities
• Ability to manage multiple priorities while working independently in a fast-paced environment
• Demonstrated success in achieving sales goals and developing long-term client relationships
• Solution-oriented mindset with a consultative approach to client business challenges
• Valid driver's license and reliable transportation with an acceptable driving record
• Ability to work flexible hours as business needs require

Compensation:

Compensation: $40,000 annualized guaranteed compensation during the first 90 days of employment, plus commissions. After the onboarding period, compensation transitions to a 100% commission-based structure with uncapped earning potential and bonus opportunities. The guarantee period may be extended based on individual progress and business needs. Expected first-year earnings: $50,000-$80,000+, depending on performance. This position includes commission-based compensation.

WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.