Measurement Strategist: MMM, Testing & Forecasting

Darkroom Studios, LLC; Northern, New York (KY, NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Health & Wellness

401(k) with company match

Parental Leave

Growth opportunities

Job summary

Darkroom is hiring a Measurement Strategist for a single, dedicated engagement: launching a consumer AI product. You will evaluate data, test hypotheses, and decide what to measure and how to instrument before launch.

You own the modeling, forecasting, and the roadmap, translating insights into actions for the client and the Darkroom team. This is a high-integrity, strategic-technical role within a fast-moving agency.

Qualifications

• 5+ years in marketing measurement, analytics, or data strategy.
• Client-side or agency-side MMM or incrementality experience and proven challenge to outputs.
• Experience designing and interpreting real incrementality tests (geo lift, holdout, conversion lift).
• Strong understanding of causal measurement concepts (power, baseline, saturation, diminishing return).
• Proficiency in SQL and spreadsheets; Python or R is a plus.

Responsibilities

• Own the MMM partner relationship and translate outputs for the account team and client.
• Design the testing roadmap with pre-registered definitions of what constitutes a win.
• Read tests, extract insights, and propose the next hypothesis with clear recommendations.
• Own the measurement architecture, data sources, and instrumentation requirements.
• Forecast spend-to-outcome curves and scenario ranges for media plans.
• Hold the line on evidence and flag drift early to protect commitments.
• Communicate strategy and results clearly to executives and non-specialists.
• Bring reusable measurement logic back into the platform (Shadow).

Skills

Marketing measurement

Analytics

Data strategy

SQL

Spreadsheets

Python or R

Tools

SQL

Spreadsheets

Python

R

BI tools

Job description

Darkroom is hiring a Measurement Strategist for a single, dedicated engagement: launching a consumer AI product. You will evaluate data, test hypotheses, and decide what to measure and how to instrument before launch.

You own the modeling, forecasting, and the roadmap, translating insights into actions for the client and the Darkroom team. This is a high-integrity, strategic-technical role within a fast-moving agency.