Senior Data Strategy & AI Growth Analytics Lead

Darkroom; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Unlimited PTO

Remote‑First Culture

Health & Wellness coverage

401(k) with company match

Parental Leave

Job summary

Darkroom is seeking a senior growth marketer with strong data science skills to build the metric logic and data schemas powering Shadow's intelligence layer. You’ll collaborate with marketing teams to translate actions into product-ready structures.

You'll also guide live media measurement, run incrementality tests, and contribute to MMM calibration, directly influencing budget decisions across paid media and growth strategy.

Qualifications

• Experience driving growth at high-growth DTC or omni-channel brands.
• Fluency across Meta, Google, TikTok, email/SMS, and marketplaces.
• Strong data-science skills with SQL and Python.
• Ability to translate marketing intuition into rigorous metrics and data models.
• Experience designing and interpreting incrementality tests and MMM.
• Excellent written and verbal communication for executives.

Responsibilities

• Design analytical models and metric logic for Shadow's agents.
• Define marketing data schemas connecting creative, channel, and financial data.
• Ensure metrics are load-bearing and explainable to stakeholders.
• Collaborate with data engineering and AI teams to implement the product.

Skills

Growth marketing

Data science

SQL

Python/notebooks

Incrementality testing

MMM and attribution

Cross-channel marketing

Communication to executives

Education

Bachelor's degree or higher

Tools

BigQuery

dbt

Job description

Darkroom is seeking a senior growth marketer with strong data science skills to build the metric logic and data schemas powering Shadow's intelligence layer. You’ll collaborate with marketing teams to translate actions into product-ready structures.

You'll also guide live media measurement, run incrementality tests, and contribute to MMM calibration, directly influencing budget decisions across paid media and growth strategy.