Measurement Analytics Lead for Ad Performance

TikTok; New York (NY); On-site; USD 122,000 - 209,000; Full time

Job summary

TikTok is seeking a full-time Measurement Analyst in New York to partner with measurement partners and business leaders to drive analytics, optimize ad campaigns and ROI.

You will build dashboards, apply statistical models, and communicate insights to sales and measurement teams while advancing global measurement strategy.

Strong SQL, Python/R skills and experience with experimentation are required.

Qualifications

• 5+ years of analytics experience in digital advertising.
• Bachelor's degree in Statistics, Data Science, Analytics, Mathematics or Computer Science.
• Proven experience in Data Science, Data Analysis, Measurement or a related field. Understanding of experimentation (conversion lift or geo-lift), attribution (last or multi-touch) and modeling solutions (marketing mix modeling).
• Experience using SQL, Python/R and visualization solutions on a consistent basis in professional environments.
• Hands on experience conducting advanced analysis using methods such as regression, decision trees, random forests etc. Portfolio of applications built using these methods in Python or R.
• Strong problem-solving skills, with the ability to interpret complex data sets and communicate insights effectively.

Responsibilities

• Collaborate with measurement, product and sales teams to develop and implement measurement and analytical strategies that drive revenue growth.
• Leverage internal and external data sources to build visualizations and reporting to inform the business and measurement strategies.
• Tracking and reporting of advertiser performance metrics to support and grow adoption of measurement solutions. Build dashboards with advanced functionality.
• Use campaign and business outcomes data, apply statistical models and methodologies to explain the drivers of upper and lower funnel metrics.
• Design and testing of bidding, targeting, and optimisation methods to support new product and feature development.
• Build prototype models, solutions, applications using tools such as Python and R that can be leveraged by the measurement teams to understand drivers of campaign performance at scale.
• Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI.
• Conduct training and education for measurement teams on using reporting, dashboarding and analytical solutions.
• Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our measurement capabilities.

Skills

SQL

Python

R

Data Visualization

Statistics

Experimentation

Attribution

Modeling

Education

Bachelor's degree in quantitative field

Job description

TikTok is seeking a full-time Measurement Analyst in New York to partner with measurement partners and business leaders to drive analytics, optimize ad campaigns and ROI.

You will build dashboards, apply statistical models, and communicate insights to sales and measurement teams while advancing global measurement strategy.

Strong SQL, Python/R skills and experience with experimentation are required.