MBA Ecommerce Strategy Intern — Hybrid NYC

Tapestry; New York (NY); Hybrid; USD 34,000 - 49,000; Full time

Benefits offered by this job

Product discounts

Sample sales

Meal stipend

Intern educational events

Job summary

Tapestry, Inc. invites MBA students and recent graduates to join the North America eCommerce team for a 10-week internship in New York City.

You will contribute to shaping the digital vision, conduct competitive assessments, and analyze data to inform the product roadmap. The internship offers exposure to site personalization, KPI definition, and collaboration across product, UX, technology, analytics, and marketing.

Qualifications

• Currently pursuing an MBA; pre-MBA experience in eCommerce, digital product, consulting, or strategy preferred.
• Passion for eCommerce with a strong pulse on the digital product and competitive landscape.
• Strong analytical and problem‑solving skills, with the ability to turn data into clear insights and recommendations.
• Knowledge of digital KPIs; experience with Google Analytics, Tableau, or similar tools a plus.
• Advanced Excel (pivot tables, lookups) and PowerPoint skills.
• Curiosity about and hands‑on experience with AI tools to work faster and smarter.
• Excellent written and verbal communication skills, with the ability to synthesize complex findings for senior audiences.
• Self‑starter who is comfortable with ambiguity and can manage multiple priorities.
• Collaborative partner across product, UX, technology, analytics, and marketing teams.

Responsibilities

• Help shape the long-term digital vision for our site experience, translating customer needs and industry trends into strategic recommendations for the product roadmap
• Conduct competitive and vendor assessments of best-in-class digital experiences across luxury, retail, and digitally native brands, identifying gaps and opportunities
• Partner with managers on data analyses of site behavior, conversion funnels, and feature performance that help inform roadmap prioritization
• Help define success metrics and KPIs for product features and enhancements, and contribute to performance reviews by driving discussion and accountability for next steps
• Support site personalization strategy by researching personalization journeys across the full customer lifecycle and partnering with marketing to connect owned channels with the onsite experience
• Use AI tools to streamline team processes, from research synthesis to building dashboards and automating reporting
• Bring an innovative, outside‑in mindset to the team, sharing emerging technologies and trends and challenging how we work today
• Present findings and recommendations to eCommerce leadership in a final readout at the end of the internship

Skills

Analytical skills

Problem solving

Written communication

Verbal communication

Self-starter

Collaboration

Data interpretation

AI tool curiosity

Education

MBA in progress

Tools

Google Analytics

Tableau

Excel (pivot tables, lookups)

PowerPoint

AI tools

Job description

Tapestry, Inc. invites MBA students and recent graduates to join the North America eCommerce team for a 10-week internship in New York City.

You will contribute to shaping the digital vision, conduct competitive assessments, and analyze data to inform the product roadmap. The internship offers exposure to site personalization, KPI definition, and collaboration across product, UX, technology, analytics, and marketing.