MBA Ecommerce Strategy Intern

Tapestry (Coach/Kate Spade); New York (NY); Hybrid; USD 34,000 - 49,000; Full time

Benefits offered by this job

Product discounts

Sample sales

Meal stipend

Intern educational and social events

Job summary

The MBA Ecommerce Intern will join the North America eCommerce team for a 10-week strategic project that helps shape the long-term digital vision for our site experience. The intern will bring an outside-in perspective to competitive assessments, success metrics, site personalization, and the data analysis that informs our product roadmap.

Location is New York City (Hudson Yards) with a Hybrid work structure (Tue-Thu in office).

Qualifications

• Currently pursuing an MBA; pre-MBA experience in eCommerce, digital product, consulting, or strategy preferred.
• Strong analytical and problem-solving skills with the ability to turn data into clear insights and recommendations.
• Knowledge of digital KPIs; experience with Google Analytics, Tableau, or similar tools a plus.
• Advanced Excel (pivot tables, lookups) and PowerPoint skills.
• Curiosity about and hands-on experience with AI tools to work faster and smarter.
• Excellent written and verbal communication skills, with the ability to synthesize complex findings for senior audiences.

Responsibilities

• Help shape the long-term digital vision for the site experience, translating customer needs and industry trends into strategic recommendations for the product roadmap.
• Conduct competitive and vendor assessments of best-in-class digital experiences across luxury, retail, and digitally native brands, identifying gaps and opportunities.
• Partner with managers on data analyses of site behavior, conversion funnels, and feature performance that help inform roadmap prioritization.
• Help define success metrics and KPIs for product features and enhancements, and contribute to performance reviews by driving discussion and accountability for next steps.
• Support site personalization strategy by researching personalization journeys across the full customer lifecycle and partnering with marketing to connect owned channels with the onsite experience.
• Use AI tools to streamline team processes, from research synthesis to building dashboards and automating reporting.
• Bring an innovative, outside-in mindset to the team, sharing emerging technologies and trends and challenging how we work today.
• Present findings and recommendations to eCommerce leadership in a final readout at the end of the internship.

Skills

Analytical skills

Data interpretation

Written communication

Verbal communication

Problem solving

Team collaboration

Curiosity about AI tools

Education

MBA candidate

Tools

Google Analytics

Tableau

Excel

PowerPoint

Job description

The MBA Ecommerce Intern will join the North America eCommerce team for a 10-week strategic project that helps shape the long-term digital vision for our site experience. The intern will bring an outside-in perspective to competitive assessments, success metrics, site personalization, and the data analysis that informs our product roadmap.

Location is New York City (Hudson Yards) with a Hybrid work structure (Tue-Thu in office).