MBA Admissions Marketing & Operations Lead

Georgetown University; Lexington (VA); Hybrid; USD 48,000 - 88,000; Full time

Benefits offered by this job

Hybrid work mode

Tuition assistance

Job summary

Georgetown University’s McDonough School of Business seeks an Assistant Director of MBA Admissions Marketing & Operations to lead the intersection of operations and marketing across the full MBA lifecycle, from outreach through enrollment.

The role manages communications, marketing automation tools, content creation, events, and analytics, with a hybrid work arrangement and a pay range of $47,586–$87,558 per year.

Qualifications

• 4–6 years of experience in corporate or university settings.
• Excellent interpersonal and written communication skills.
• Comfort with technology, data analysis and attention to detail.
• Experience with CRM or marketing automation tools preferred.
• Strong collaboration and sound judgment.
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.

Responsibilities

• Oversee operations and marketing communications for MBA Admissions.
• Manage content for MBA Admissions MarCom and blogs.
• Lead strategy for marketing analytics reporting and lead scoring.
• Participate in recruitment events, interviews and inquiries.
• Support onboarding of new marketing technologies.

Skills

Interpersonal skills

Written communication

Attention to detail

CRM experience

Marketing automation

Collaboration

Microsoft Office

Tools

Salesforce

Salesforce Marketing Cloud

Marketo

Airtable

Job description

Georgetown University’s McDonough School of Business seeks an Assistant Director of MBA Admissions Marketing & Operations to lead the intersection of operations and marketing across the full MBA lifecycle, from outreach through enrollment.

The role manages communications, marketing automation tools, content creation, events, and analytics, with a hybrid work arrangement and a pay range of $47,586–$87,558 per year.