Martech Solutions Manager

FanDuel; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

FanDuel is looking for a Manager, Martech Solutions to lead exploration, adoption, and integration of new technologies that drive customer retention and acquisition efforts.

You will play a key role on the Marketing Technology team, overseeing a portfolio of technology that delivers customer acquisition and retention experiences through behavioral segmentation strategy, innovative usage of content and orchestration tools, and solutions engineering across marketing and promotion systems to

Responsibilities

• Drive technology transformation across FanDuel's MarTech stack — translating business needs into scalable integration plans.
• Translate business requirements from Marketing, Commercial, and Product teams into technical specifications and phased delivery plans.
• Own solutions engineering across FanDuel's internal MarTech systems — scoping integration requirements and delivering value.

Job description

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Manager, Martech Solutions to lead exploration, adoption, and integration of new technologies that drive customer retention and acquisition efforts. You will play a key role on the Marketing Technology team, overseeing a portfolio of technology that delivers customer acquisition and retention experiences through behavioral segmentation strategy, innovative usage of content and orchestration tools, and solutions engineering acrossmarketing and promotion systems to optimize capabilities for our customers. You will collaborate with multiple departments within the company including,but not limited to Marketing Strategy, Promotions, Brand, Commercial, Data Science, Product, and Engineering to efficiently acquire and retain customers. This is an exciting opportunity to help elevate revenue-driving marketing initiatives through both capability enablement and technical solutions delivery at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Drive technology transformation and marketing innovation by scoping, integrating, and enabling new capabilities across FanDuel's MarTech stack — translating business needs into solutions that position FanDuel for industry leadership.
• Translate business requirements from Marketing, Commercial, and Product teams into technical specifications, integration designs, and phased delivery plans — bridging the gap between MarTech capability and engineering execution.
• Own solutions engineering across FanDuel's internal MarTech systems — scoping integration requirements