MarTech Product Owner: Sitecore & Digital Experience

Kestra Financial, Inc.; Tempe (AZ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Health insurance

Growth opportunities

Job summary

Kestra Financial, Inc. seeks a Marketing Technology Product Owner with deep Sitecore CMS expertise to drive value across our Sitecore ecosystem.

You will translate business priorities into actionable product requirements and ensure delivery of high-impact capabilities that enable advisor growth and operational efficiency. As the voice of the business within Agile teams, you will own the MarTech backlog, collaborate with architects and engineers, and align with Kestra’s digital transformation

Qualifications

• 5+ years in Product Owner, Business Analyst, or CMS-focused delivery roles.
• Excellent communication and stakeholder management across technical teams and senior leadership.
• Strong knowledge of Content Management Systems with Sitecore experience.
• Proven backlog management in Agile/Scrum environments.
• Translating business strategy into actionable user stories and requirements.
• Data-driven mindset with KPI definition and measurement.

Responsibilities

• Act as liaison between business stakeholders and delivery teams to clarify requirements and align with strategic goals.
• Own and manage the backlog for the MarTech platform, focusing on Sitecore CMS capabilities including personalization, analytics, SEO, and content management.
• Translate objectives into epics, user stories, acceptance criteria, metrics, and backlog items.
• Collaborate with Marketing and Digital stakeholders to define business value and prioritization decisions.
• Participate in discovery sessions, journey mapping, and data analysis to validate requirements and improve UX.
• Drive Agile ceremonies and ensure timely delivery of high-quality features.
• Support UAT planning and execution to meet business expectations.
• Monitor KPIs and adoption metrics to inform continuous improvement.

Skills

CMS expertise

Sitecore knowledge

Agile/Scrum

Backlog management

Stakeholder management

KPIs analytics

Tools

Sitecore XM Cloud

.NET ecosystem

CI/CD

Job description

Kestra Financial, Inc. seeks a Marketing Technology Product Owner with deep Sitecore CMS expertise to drive value across our Sitecore ecosystem.

You will translate business priorities into actionable product requirements and ensure delivery of high-impact capabilities that enable advisor growth and operational efficiency. As the voice of the business within Agile teams, you will own the MarTech backlog, collaborate with architects and engineers, and align with Kestra’s digital transformation