MarTech Product Manager – CDP & Personalization (Hybrid)

Remote; San Francisco (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Bonus eligibility

Equity

Flexible time off

Half-day Fridays

Hybrid work environment

Job summary

e.l.f. Beauty, Inc. is seeking a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our MarTech ecosystem. This role sits at the intersection of customer data, platform architecture, and activation, delivering real value across paid media, owned messaging, personalization, and commerce.

You will partner with Product, Commerce, Data, Integrated Marketing, and Engineering to build scalable, reliable, future-ready platforms that drive measurable business outcomes.

Qualifications

• 3-5 years of product management in MarTech or data infra.
• Hands-on knowledge of CDP platforms.
• Experience owning an engagement or lifecycle platform (Braze, SFMC, Iterable).
• Strong understanding of identity resolution, real-time data, first‑party data.
• Experience with API integrations and data pipelines.

Responsibilities

• Define multi-quarter product roadmap across the MarTech stack.
• Own end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration.
• Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities.
• Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem.

Skills

Marketing technology

CDP

Engagement platform

API integrations

Data governance

Real-time data

Cross-functional collaboration

Agile methodology

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

e.l.f. Beauty, Inc. is seeking a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our MarTech ecosystem. This role sits at the intersection of customer data, platform architecture, and activation, delivering real value across paid media, owned messaging, personalization, and commerce.

You will partner with Product, Commerce, Data, Integrated Marketing, and Engineering to build scalable, reliable, future-ready platforms that drive measurable business outcomes.