MarTech Product Manager

PayPal; New York (NY); Hybrid; USD 99,000 - 217,000; Full time

Job summary

PayPal seeks a Technical Product Manager for their MarTech team to lead strategy and delivery of AdTech and Marketing Analytics. The role requires expertise in data analysis, privacy compliance, and collaboration with cross-functional teams to optimize marketing performance and enhance analytics capabilities.

Benefits

Flexible work environment

Employee share options

Health and life insurance

Qualifications

• 7-10+ years in requirements management and digital marketing measurement.
• Strong understanding of GDPR and CCPA.
• Proven track record with cross-functional teams.

Responsibilities

• Lead strategy and delivery of AdTech and Marketing Analytics.
• Manage data alignment between stakeholders.
• Develop and manage the AdTech backlog.

Skills

Data analysis

Marketing analytics

Collaboration

AdTech

Privacy compliance

Education

Bachelor's degree in Computer Science, Digital Marketing Technology, or Data Science

Tools

Google Analytics 4

Adobe Customer Journey Analytics

Job description

Join to apply for the MarTech Product Manager role at PayPal

Join to apply for the MarTech Product Manager role at PayPal

The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:
Full Title: Technical Product Manager, Marketing Measurement & AdTech What you need to know about the role Technology Product Manager role, resides in CTO (Chief Technology Office) organization within Employee Technology and Experiences (ETX) team that enables platform experiences for our workforce to engage consumers and merchants. Meet our team The MarTech team is responsible for the platforms and experiences that drive PayPal Lifecycle Communication engaging millions of customers worldwide. PayPal is on a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Omni-channel Delivery and Measurement capabilities. We are responsible for partnering with the business on the technology vision and roadmap, capability assessment, and adhering to Agile Development methodologies from backlog and requirements management to deployment for all marketing capability needs.

Job Description:
Your Way to Impact

PayPal is looking for an analytical, organized and results-driven Technical Product Manager to lead the strategy, roadmap, and delivery of AdTech and end-to-end Marketing Analytics (owned and paid). The role focuses on building privacy-compliant capabilities for paid media spend optimization, mobile measurement, behavioral analytics, and tag management across global markets.

Key responsibilities include managing data and technology alignment between various stakeholders such as Marketing, Legal, Engineering, and external partners. The ideal candidate should understand marketing owned channel and advertising performance metrics, attribution methodologies, and be able to deliver scalable, self-service analytics tools to support cross-channel marketing optimization. Collaboration with cross-functional teams is essential to develop advanced analytics solutions that yield actionable insights.

Your Day to Day

Product Strategy and Management for AdTech and Marketing Analytics:

• Execute enterprise planning, roadmap development and requirements management in a privacy compliant manner for paid media and measurement capabilities.
• Facilitate communication between technical and non-technical teams to ensure alignment on product goals, analytics requirements, and business priorities.
• Develop and manage the paid media AdTech backlog for paid media spend, mobile measurement and paid optimization.
• Stay ahead of emerging trends in marketing analytics (paid and owned), applying new technologies and methodologies to improve measurement capabilities and enhance the accuracy of marketing performance attribution.
• Responsible for collaborating with marketing, legal and vendors for 3rd party contract management forecasting and approvals.
  
  
  

Marketing Mix Model & Analytics

• Collaborate with Marketing Analytics to define and implement solutions for marketing mix modeling requirements.
• Drive the integration of paid media insights with broader marketing analytics for data-driven decision-making.
• Ensure that data requirements for third-party paid media and social platforms are aligned with analytics and reporting needs.
  
  
  

Tag Management & Behavioral Analytics

• Proficiency with behavioral analytics events framework for advertising; particularly, requirements and governance of tools such as, Google Analytics 4.
• Lead efforts to implement tag management capabilities at PayPal to mature to self-service management and optimize time to deploy.
• Partner with marketing operations to fulfill requirements for third-party pixel management for PayPal properties, working closely with the Marketing Technology engineering team to deliver in a timely manner.
  
  
  

Data Insights, Pipeline & Engineering Collaboration

• Manage requirements for data pipelines (ingress and egress) related to third-party platforms (Google Ads, Meta Ads, LinkedIn Ads, programmatic tools, etc.) and partner with MarTech Engineering teams to support targeting and analytics.
• Collaborate with Analytics and Enterprise Data Engineering to deliver seamless integration of paid media data into the broader marketing analytics ecosystem.
• Oversee the requirements and delivery of paid media destinations in Customer Data Platform (RT-CDP) ensuring robust and compliant activation capabilities.
• Optimize and establish data management processes, ensuring the consistency, reliability, and accuracy of marketing and AdTech data across different platforms and channels.
• Develop data tracking and capture capabilities that can support marketing mix modeling (MMM), incrementality testing, and other advanced analytics techniques.
• Responsible for product requirements to migrate to Real-time Customer Data platform and adopt Customer Journey Analytics for near real time distribution and insights.
  
  
  

What do you need to bring

Experience & Skills

• 7-10+ years of strong background in requirements management, data analysis, data integration, measurement, and reporting systems used in digital marketing measurement, attribution and AdTech ecosystems.
• Proficient in data privacy and compliance standards in marketing with a strong understanding of GDPR, CCPA, and other privacy regulations impacting paid media and data collection.
• Proven track record of working with cross-functional teams, including Marketing, Marketing Operations, 3rd party vendor platforms, Architecture, Engineering, Privacy and Legal, to drive paid media compliance and optimization strategies and solutions.
• Strong understanding of behavioral analytics measurement framework in support of paid and owned channels.
• Exposure to homegrown tag management platforms and proven ability to define a security proof solution that leverages 3rd party tag management platforms.
• Lead the strategy and adoption of integrated reporting using Adobe Customer Journey Analytics dashboards and supporting tools to provide real-time insights into marketing performance, optimizing media spend, and enhancing campaign ROI.
  
  
  

Technical Skills

• Proficiency with data for paid media platforms leveraged by agencies (e.g. Google Marketing Platform Campaign Manager, Search, etc.) to partner with Engineering for the integration of ingress and egress support.
• Expertise with AdTech targeting and optimization tools; for e.g. Google Marketing Platform (Ads, GA4), Funnel.io, Adjust, Kochava, and so forth.
• Strong skills to drive requirements management, data analysis and marketing analytics for advertising technology integration.
• Experience driving requirements for ingress and egress with evidence-based acceptance criteria for integrations that will require strong partnership with data engineering.
• Proficiency in data integration, including working with APIs, data pipelines, and data warehouse solutions to aggregate and analyze marketing data.
• Familiarity with analytics tools (e.g., Google Analytics, Looker, Tableau, Power BI) and experience working with large datasets across marketing and advertising channels.
• Experience with requirements management for attribution models (e.g., multi-touch attribution, incrementality testing) and knowledge of marketing mix models.
  
  
  

Preferred Qualifications

• Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Strong collaboration skills with cross-functional teams, including marketing, data science, engineering, and media buying teams.
  
  
  

Education

• Bachelor's degree in Computer Science, Digital Marketing Technology, Data Science, or related field.
• Certifications in Google Marketing, Data Privacy, Adobe Experience platform or related disciplines are a plus.
  
  
  

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is $99300 to $216040

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:

To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [e-mail].

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York city. Click https://careers.pypl.com/Contact-Us/default.aspx

to view the notice.

REQ ID R0124063

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management

• Industries

  Software Development, Financial Services, and Technology, Information and Internet

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