Martech Product Manager (Campaign Management)

GSPANN Technologies, Inc; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive benefits

Educational support

Career growth opportunities

Job summary

A leading company in IT consulting is seeking a Martech Product Manager to oversee Campaign Management technologies. This role involves strategic guidance, stakeholder collaboration, and leveraging industry best practices to enhance marketing efficiency. The ideal candidate will have expertise in ESP platforms and experience in campaign management.

Qualifications

• Expert in at least two ESP technology platform stacks.
• Previous experience in conducting RFPs for selecting Campaign Management platforms.

Responsibilities

• Oversee Campaign Management/ESP platform selection and implementation.
• Provide strategic guidance for enterprise-wide Campaign Management technology architecture.
• Design journey orchestration strategies based on data insights.

Skills

Digital Marketing

Campaign Management

Data Insights

Stakeholder Collaboration

Tools

ESP Technology

Job description

Martech Product Manager (Campaign Management/ESP)

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Headquartered in Milpitas, California (U.S.A.), GSPANN provides consulting and IT services to global clients, ranging from mid-size to Fortune 500 companies. With our experience in retail, high-technology, and manufacturing, we help our clients transform and deliver business value by optimizing their IT capabilities, practices, and operations. With ten offices, including four global delivery centers, and approximately 1400 employees worldwide, we offer the intimacy of a boutique consultancy combined with the capabilities of a large IT services firm.

Role: Martech Architect / Product Manager

Location: NYC, NY / Remote (Locals Preferred for Onsite work)

Duration: Long Term

Responsibilities:

1. Digital Marketing/Martech Product Management: Oversee Campaign Management/ESP platform selection, architecture, and implementation.
2. Strategic Guidance: Provide guidance to clients in defining and building enterprise-wide modern Campaign Management technology architecture, including AI/ML personalization engines, attribution models, identity resolution, email & SMS services, Loyalty, and Campaign Management.
3. Leverage Industry Best Practices: Use experience and industry learnings to inform strategic decisions.
4. Stakeholder Collaboration: Partner with client stakeholders to ensure strategies are aligned and maximize business impact.
5. Data-Driven Campaigns: Design journey orchestration strategies and campaigns based on data insights.
6. Business Strategy Translation: Translate marketing and business expectations into strategies, capabilities, and business cases that improve marketing efficiency and effectiveness.
7. Platform Expertise: Be an expert in at least two ESP technology platform stacks.
8. Platform Selection Experience: Previous experience in conducting RFPs for selecting Campaign Management platforms.
9. Integration Knowledge: Deep understanding of the integrations needed to implement Campaign Management platforms for D2C organizations.

About Working at GSPANN:

GSPANN offers a diverse, rewarding environment with competitive benefits, educational support, and career growth opportunities. We value each employee's talent and contributions and provide opportunities to work globally with top industry brands.

We are committed to affirmative action and an equal opportunity employment policy, welcoming individuals with disabilities, protected veterans, and all qualified individuals without discrimination.

Additional Details:

• Seniority Level: Mid-Senior level
• Employment Type: Contract
• Job Function: Information Technology