MarTech Product Lead: CRM/CDP & Launch Strategy

Bet365 Company; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Bet365 is seeking a Product Manager to support marketing by solving problems and delivering new capabilities. You will lead the product development lifecycle from ideation through launch and produce detailed requirements for development teams.

You will analyse market research, customer trends, and partner with internal teams. Experience in product management, MarTech/CRM, CDPs/CEPs, and agile methodologies is required to drive initiatives in the online gambling space.

Qualifications

• Experience working in product management
• Strong knowledge of Marketing Technology (MarTech), with a focus on Customer Relationship Management (CRM)
• Understanding of internally built and third-party technologies, including Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs)
• Proven ability to launch products and deliver continuous improvements that support business objectivesUnderstanding of product lifecycles, methodologies and agile frameworks
• Strategic approach to translating business goals into achievable product plans
• Ability to manage multiple priorities and make decisions when working with ambiguity and change
• Knowledge of the online gambling industry

Responsibilities

• Support the marketing function by solving problems and delivering new capabilities
• Analyse market research, competitor activity and customer trends using internal and external data
• Lead the product development lifecycle from ideation through to launch
• Produce detailed requirements that give development teams a clear direction
• Prioritise the work stack, review it regularly and identify how success will be measured
• Run trials to assess the value of products and initiatives
• Build strong relationships with internal teams and external partners to align product initiatives with customer and business needs
• Lead cross-functional sessions that bring teams together around clear outcomes
• Challenge decisions, requirements and assumptions so different viewpoints are considered
• Keep key stakeholders updated on plans, progress and upcoming release

Skills

Product management

MarTech CRM

CDP CEP

Product launches

Product lifecycles

Strategic planning

Prioritization

Gambling industry knowledge

Job description

Bet365 is seeking a Product Manager to support marketing by solving problems and delivering new capabilities. You will lead the product development lifecycle from ideation through launch and produce detailed requirements for development teams.

You will analyse market research, customer trends, and partner with internal teams. Experience in product management, MarTech/CRM, CDPs/CEPs, and agile methodologies is required to drive initiatives in the online gambling space.