MarTech & Personalization Lead: AI-Driven Growth

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt employees

Team member stock purchase plan

Comprehensive medical, dental, and vision benefits

Job summary

Wingstop Restaurants Inc. in Dallas, Texas is seeking a MarTech Director to develop and lead the multi-year marketing technology strategy aligned with business goals. This role involves overseeing marketing campaigns, managing vendor relationships, and ensuring the effective use of MarTech tools to enhance customer engagement.

The ideal candidate has over 7 years in marketing technology, strong leadership skills, and a proven track record in campaign operations. Benefits include unlimited PTO, competitive bonuses, and comprehensive medical plans.

Qualifications

• 7+ years of experience in marketing technology or related fields.
• Strong hands-on background in campaign operations.
• Experience with marketing automation and personalization technologies.

Responsibilities

• Develop and maintain the multi-year MarTech roadmap.
• Manage relationships with external MarTech agency.
• Lead operational execution for digital marketing campaigns.

Skills

Marketing technology

CRM

Campaign operations

Data analysis

Strong communication

Education

Bachelor’s degree in marketing, Information Systems, Business

Tools

Salesforce Marketing Cloud

Braze

Adobe

Job description

Wingstop Restaurants Inc. in Dallas, Texas is seeking a MarTech Director to develop and lead the multi-year marketing technology strategy aligned with business goals. This role involves overseeing marketing campaigns, managing vendor relationships, and ensuring the effective use of MarTech tools to enhance customer engagement.

The ideal candidate has over 7 years in marketing technology, strong leadership skills, and a proven track record in campaign operations. Benefits include unlimited PTO, competitive bonuses, and comprehensive medical plans.