Senior Manager, Marketing Technology & Personalization

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt employees

Team member stock purchase plan

Comprehensive medical, dental, and vision benefits

Job summary

Wingstop Restaurants Inc. in Dallas, Texas is seeking a MarTech Director to develop and lead the multi-year marketing technology strategy aligned with business goals. This role involves overseeing marketing campaigns, managing vendor relationships, and ensuring the effective use of MarTech tools to enhance customer engagement.

The ideal candidate has over 7 years in marketing technology, strong leadership skills, and a proven track record in campaign operations. Benefits include unlimited PTO, competitive bonuses, and comprehensive medical plans.

Qualifications

• 7+ years of experience in marketing technology or related fields.
• Strong hands-on background in campaign operations.
• Experience with marketing automation and personalization technologies.

Responsibilities

• Develop and maintain the multi-year MarTech roadmap.
• Manage relationships with external MarTech agency.
• Lead operational execution for digital marketing campaigns.

Skills

Marketing technology

CRM

Campaign operations

Data analysis

Strong communication

Education

Bachelor’s degree in marketing, Information Systems, Business

Tools

Salesforce Marketing Cloud

Braze

Adobe

Job description

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

MarTech Strategy & Roadmap

• Develop and maintain the multi-year MarTech roadmap aligned to commercial and digital growth objectives
• Identify opportunities to improve personalization, automation, measurement, and customer lifecycle management
• Evaluate emerging technologies and recommend platform investments
• Build business cases and influence cross-functional prioritization decisions

Platform Governance & Vendor Management

• Own governance and operational health of the MarTech platform portfolio, ensuring tools and integrations are functioning, up to date, and properly utilized
• Manage relationships with external MarTech agency and platform partners, providing oversight on deliverables, SLAs, and strategic alignment
• Serve as the internal subject matter expert on the MarTech stack, guiding platform decisions and supporting vendor evaluations
• Oversee the accuracy and integrity of customer data flowing into downstream platforms, partnering with Data & Analytics on data governance

Campaign Operations & Execution

• Lead the operational execution framework for digital marketing campaigns across loyalty, web, and app channels, ensuring successful delivery through direct and indirect team execution
• Oversee campaign operations for ClubWingstop activations, including offer setup, audience targeting, cross-channel sequencing, and post-launch validation
• Establish and maintain structured QA processes, release governance, and execution documentation to ensure consistent, error‑free delivery
• Translate business requirements and marketing briefs into executable campaign logic and technical configurations across the MarTech stack
• Manage the marketing calendar from a technical execution standpoint, proactively identifying dependencies, conflicts, and capacity constraints

Next Best Action & AI/ML Capability Scaling

• Own the operationalization, governance, and ongoing evolution of Wingstop's proprietary Next Best Action (NBA) platform, ensuring recommendations are effectively activated across loyalty, web, app, email, and push channels
• Partner with Data Science and CRM to develop and execute a roadmap for expanding NBA-driven personalization capabilities across the customer lifecycle and digital ecosystem
• Develop a forward‑looking point of view on how AI and emerging MarTech capabilities can scale Wingstop’s personalization and customer engagement strategy

People Leadership

• Build and scale a high‑performing MarTech organization by developing team capabilities, establishing operating models, and creating clear career growth paths
• Foster a culture of accountability, continuous improvement, and operational excellence while preparing the organization for future growth
• Build the team’s technical capabilities while ensuring appropriate documentation, cross‑training, and operational resilience

What You’ll Need

• 7+ years of experience in marketing technology, CRM, digital marketing operations, or related disciplines with at least 2 years in a people management role
• Demonstrated experience managing a MarTech platform portfolio, including vendor oversight, governance, and stack optimization across multiple integrated tools
• Strong hands‑on background in campaign operations — configuring, QA‑ing, and launching campaigns across loyalty, email, push, web, and/or app channels
• Experience with marketing automation, customer data platforms, loyalty platforms, experimentation tools, and personalization technologies (e.g., Salesforce Marketing Cloud, Braze, Adobe, mParticle, Segment, ActionIQ, Amperity, etc.)
• Proven ability to manage complex, high‑volume marketing calendars with multiple cross‑functional stakeholders in a fast‑paced environment
• Familiarity with machine learning or AI applications in marketing (e.g., propensity models, next best action, personalization engines) is a strong plus
• Exceptional attention to detail and QA discipline, with the ability to build and enforce structured release processes
• Strong communicator who can translate technical concepts for non‑technical stakeholders and advocate for the MarTech function at a leadership level
• Bachelor’s degree in marketing, Information Systems, Business, or a related field; equivalent experience considered

Who You Are

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun Is The Best Flavor

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.