Marketing Automation Architect – Travel Growth & Personalization

Collette Group; Pawtucket (RI); Híbrido; USD 75.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health & Wellness

Time Off

Volunteer Time

Financial Security

Family Support

Exclusive travel discounts

Descripción de la vacante

Collette Group in Pawtucket, RI is seeking a Marketing Automation Strategist to join our Marketing Team in a hybrid role based at headquarters. You will design, build, test, and optimize customer journeys within the marketing automation platform, translating business needs into scalable workflows and audience definitions.

The role demands 5+ years in marketing automation with hands-on experience in journey management, segmentation, and delivery optimization, plus strong collaboration with data,

Formación

• 5+ years of experience in marketing automation, marketing technology, CDP, lifecycle marketing, customer journey management, or a related field, including experience supporting complex and varied marketing journeys.
• Hands‑on experience designing, building, testing, and optimizing marketing automation journeys and workflows, with strong knowledge of segmentation, enrollment and suppression rules, lifecycle management, routing, personalization, and triggered communication
• Working knowledge of CRM, customer data platforms, analytics, consent, data governance, and integration concepts is preferred.
• Experience translating business needs into functional requirements, data requirements, process flows, use cases, acceptance criteria, and implementation‑ready documentation.
• Strong facilitation, systems‑thinking, documentation, analytical, problem‑solving, and stakeholder‑management skills.
• Ability to translate strategic priorities into hands‑on execution while balancing governance, prioritization, scalability, and continuous improvement.
• Familiarity with email deliverability, QA, UAT, HTML/CSS, and practical applications of AI in marketing automation are preferred.

Responsabilidades

• Design, build, test, document, maintain, and optimize assigned marketing automation journeys while coordinating decisions, dependencies, and approvals with relevant stakeholders.
• Translate business and journey strategies into scalable marketing automation platform requirements, audience definitions, business rules, and measurement plans.
• Support automation across customer, advisor, and partner lifecycles while balancing immediate needs with long‑term scalability, governance, deliverability, and customer experience.
• Develop scalable lead, customer, and relationship‑based marketing journeys.
• Facilitate discovery and journey‑mapping sessions for assigned marketing journeys to identify stakeholder needs, friction points, handoffs, and automation opportunities.
• Translate customer, advisor, and partner needs into qualification criteria, required fields, routing logic, and nurture strategies within the marketing automation platform.
• Design connected experiences across leads, travelers, travel advisors, and partner organizations while reducing duplicate or conflicting communications.

Conocimientos

Marketing automation

CDP

Lifecycle marketing

Customer journey management

HubSpot

Segmentation

Herramientas

HubSpot

CRM concepts

Descripción del empleo

Collette Group in Pawtucket, RI is seeking a Marketing Automation Strategist to join our Marketing Team in a hybrid role based at headquarters. You will design, build, test, and optimize customer journeys within the marketing automation platform, translating business needs into scalable workflows and audience definitions.

The role demands 5+ years in marketing automation with hands-on experience in journey management, segmentation, and delivery optimization, plus strong collaboration with data,