Enterprise Marketing and Communications Technology Manager

C002 Medical University Hospital Authority (MUHA); Town of Charleston (NY); Sur place; USD 120 000 - 170 000; Plein temps

Résumé du poste

The Medical University of South Carolina (MUSC) is seeking a proactive MarTech Manager to lead OCM's marketing technology roadmap and capabilities for MUSC Health. You will collaborate with leaders and vendors to enhance targeting, campaign effectiveness, automation, reporting, and measurable business outcomes.

Over time, you’ll shape a multi-year plan to mature our MarTech capabilities and drive growth. The role emphasizes translating business needs into practical technology solutions, managing

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years in marketing technology, CRM, marketing operations, analytics, digital transformation, or related disciplines.
• Experience evaluating, implementing, and optimizing MarTech platforms and vendor relationships.
• Demonstrated curiosity and aptitude for AI, automation, customer data, analytics, and marketing measurement.
• Strong communication, stakeholder management, and cross-functional leadership skills.

Responsabilités

• Serve as OCM's lead advisor for marketing technology, customer data, CRM enablement, artificial intelligence, analytics, and digital innovation.
• Execute and evolve OCM's MarTech roadmap to advance personalization, automation, audience engagement, measurement, and organizational growth.
• Optimize and integrate OCM's current marketing technology ecosystem, identifying opportunities to improve capabilities, workflows, adoption, and business outcomes.
• Partner with marketing, analytics, technology, security, privacy, and enterprise stakeholders to deliver scalable, compliant MarTech solutions.
• Evaluate and recommend emerging technologies, including AI-enabled capabilities, that improve marketing effectiveness, operational efficiency, and customer experience.
• Manage relationships with MarTech vendors and agency partners, providing oversight, capability planning, performance management, and investment recommendations.
• Translate business and marketing objectives into practical technology solutions that create measurable value for the organization.

Connaissances

MarTech

CRM

Analytics

Stakeholder mgmt

AI curiosity

Formation

Bachelor's degree or equivalent experience

Outils

CRM platforms

Analytics tools

Description du poste

Job Description Summary

The Office of Communications and Marketing (OCM) at MUSC is seeking a proactive, forward-thinking, and technically savvy Marketing Technology (MarTech) Manager. This manager will lead the day-to-day advancement and execution of OCM's marketing and communications technology roadmap and capabilities to support MUSC Health. In the near term, the MarTech Manager will partner closely with OCM leaders and external vendors to optimize our existing capabilities to improve targeting, campaign effectiveness, operational efficiency, automated reporting, and measurable business outcomes. Over time, the Manager will shape and execute a multi-year roadmap to mature OCM’s marketing technology capabilities.

WHO YOU ARE

You’re a builder, not a caretaker of something already built. You enjoy solving complex problems and figuring things out when the path isn't obvious. You’re comfortable taking initiative and moving work forward without constant direction or hand-holding. You value progress over perfection and don’t wait for perfect information or detailed direction before taking action. You’re curious about emerging technologies, especially AI, and enjoy learning how new capabilities can be applied to drive business results. You aren’t a tech developer, but you’re comfortable translating business needs and tech capabilities. Most importantly, you’re an orchestrator. You’re more of a MarTech generalist rather than a single-platform technology specialist.

KEY RESPONSIBILITIES

• Serve as OCM's lead advisor for marketing technology, customer data, CRM enablement, artificial intelligence, analytics, and digital innovation.
• Execute and continuously evolve OCM's MarTech roadmap to advance personalization, automation, audience engagement, measurement, and organizational growth.
• Optimize and integrate OCM's current marketing technology ecosystem, identifying opportunities to improve capabilities, workflows, adoption, and business outcomes.
• Partner with marketing, analytics, technology, security, privacy, and enterprise stakeholders to deliver scalable, compliant, and effective MarTech solutions.
• Evaluate and recommend emerging technologies, including AI-enabled capabilities, that improve marketing effectiveness, operational efficiency, and customer experience.
• Manage relationships with MarTech vendors and agency partners, providing oversight, capability planning, performance management, and investment recommendations.
• Translate business and marketing objectives into practical technology solutions that create measurable value for the organization.

QUALIFICATIONS

• Bachelor's degree or equivalent experience.
• 5+ years in marketing technology, CRM, marketing operations, analytics, digital transformation, or related disciplines.
• Experience evaluating, implementing, and optimizing MarTech platforms and vendor relationships.
• Demonstrated curiosity and aptitude for AI, automation, customer data, analytics, and marketing measurement.
• Strong communication, stakeholder management, and cross-functional leadership skills.
• Working knowledge of data privacy and compliance considerations.

PREFERRED QUALIFICATIONS

• Healthcare experience
• CRM/EMR integration experience
• Ability to translate business strategy and requirements into technology-enabled solutions.

Equal Opportunity Employer

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

Why join us

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

About MUSC

Thank you for wanting to be part of the Medical University of South Carolina team. Whether you want to teach the next generation of health care leaders, innovate new business models, discover the next breakthrough or provide patient care, there's a role for you that fuels your passion and takes advantage of your skills. There are career opportunities available in academics, research, hospital medicine, physician practices and support services, from patient billing to IT. As an applicant, you can search jobs for all MUSC entities as well as search by category and location. MUSC attracts more than $250 million annually in research funding, making it the biggest magnet for biomedical, extramural research dollars of all institutions of higher learning in South Carolina. The Clinical and Translational Science Award (CTSA) Program aims to advance clinical and translational science to increase the speed at which new treatments become available to patients. MUSC Health, the clinical enterprise, operates a 750 bed medical center, which includes a nationally recognized Children’s Hospital, the Ashley River Tower (cardiovascular, digestive disease, and surgical oncology), Hollings Cancer Center (one of fewer than 70 elite National Cancer Institute designated centers), a Level I Trauma Center and the Institute of Psychiatry. In addition, there are more than 100 outreach clinics, hospital/health system affiliations, and telehealth sites. U.S. News & World Report placed us among the top one percent of all American hospitals, with 11 specialties in the top 50. The MUSC Medical Center is also one of only three Magnet designated hospitals in South Carolina.