Enterprise Marketing and Communications Technology Manager

MUSC Health; Charleston (SC); On-site; USD 95,000 - 135,000; Full time

Job summary

MUSC Health's Office of Communications and Marketing (OCM) seeks a proactive Marketing Technology (MarTech) Manager to lead the technology roadmap and day-to-day execution in support of MUSC Health. The role partners with OCM leaders and vendors to improve targeting, automation, reporting, and business outcomes, and will shape a multi-year plan to mature MarTech capabilities.

You will translate business needs into scalable technology solutions, manage vendor relationships, and drive measurable

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years in marketing technology, CRM, marketing operations, analytics, digital transformation, or related disciplines.
• Experience evaluating, implementing, and optimizing MarTech platforms and vendor relationships.
• Demonstrated curiosity and aptitude for AI, automation, customer data, analytics, and marketing measurement.
• Strong communication, stakeholder management, and cross-functional leadership skills.
• Working knowledge of data privacy and compliance considerations.

Responsibilities

• Serve as OCM's lead advisor for marketing technology, customer data, CRM enablement, artificial intelligence, analytics, and digital innovation.
• Execute and evolve OCM's MarTech roadmap to advance personalization, automation, audience engagement, measurement, and organizational growth.
• Optimize and integrate OCM's current marketing technology ecosystem, identifying opportunities to improve capabilities, workflows, adoption, and business outcomes.
• Partner with marketing, analytics, technology, security, privacy, and enterprise stakeholders to deliver scalable, compliant, and effective MarTech solutions.
• Evaluate and recommend emerging technologies, including AI-enabled capabilities, that improve marketing effectiveness, operational efficiency, and customer experience.
• Manage relationships with MarTech vendors and agency partners, providing oversight, capability planning, performance management, and investment recommendations.
• Translate business and marketing objectives into practical technology solutions that create measurable value for the organization.

Skills

Marketing technology

CRM

Analytics

Digital transformation

Stakeholder management

Cross-functional leadership

Education

Bachelor's degree

Job description

Job Description Summary

The Office of Communications and Marketing (OCM) at MUSC is seeking a proactive, forward-thinking, and technically savvy Marketing Technology (MarTech) Manager. This manager will lead the day-to-day advancement and execution of OCM's marketing and communications technology roadmap and capabilities to support MUSC Health.

In the near term, the MarTech Manager will partner closely with OCM leaders and external vendors to optimize our existing capabilities to improve targeting, campaign effectiveness, operational efficiency, automated reporting, and measurable business outcomes. Over time, the Manager will shape and execute a multi-year roadmap to mature OCM's marketing technology capabilities.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-31

Scheduled Weekly Hours

40

Job Description

The Office of Communications and Marketing (OCM) at MUSC is seeking a proactive, forward-thinking, and technically savvy Marketing Technology (MarTech) Manager. This manager will lead the day-to-day advancement and execution of OCM's marketing and communications technology roadmap and capabilities to support MUSC Health.

Who You Are

• You're a builder, not a caretaker of something already built. You enjoy solving complex problems and figuring things out when the path isn't obvious.
• You're comfortable taking initiative and moving work forward without constant direction or hand-holding.
• You value progress over perfection and don't wait for perfect information or detailed direction before taking action.
• You're curious about emerging technologies, especially AI, and enjoy learning how new capabilities can be applied to drive business results.
• You aren’t a tech developer, but you’re comfortable translating business needs and tech capabilities.
• Most importantly, you're an orchestrator. You’re more of a MarTech generalist rather than a single-platform technology specialist.

Key Responsibilities

• Serve as OCM's lead advisor for marketing technology, customer data, CRM enablement, artificial intelligence, analytics, and digital innovation.
• Execute and continuously evolve OCM's MarTech roadmap to advance personalization, automation, audience engagement, measurement, and organizational growth.
• Optimize and integrate OCM's current marketing technology ecosystem, identifying opportunities to improve capabilities, workflows, adoption, and business outcomes.
• Partner with marketing, analytics, technology, security, privacy, and enterprise stakeholders to deliver scalable, compliant, and effective MarTech solutions.
• Evaluate and recommend emerging technologies, including AI-enabled capabilities, that improve marketing effectiveness, operational efficiency, and customer experience.
• Manage relationships with MarTech vendors and agency partners, providing oversight, capability planning, performance management, and investment recommendations.
• Translate business and marketing objectives into practical technology solutions that create measurable value for the organization.

Additional Job Description

• Bachelor's degree or equivalent experience.
• 5+ years in marketing technology, CRM, marketing operations, analytics, digital transformation, or related disciplines.
• Experience evaluating, implementing, and optimizing MarTech platforms and vendor relationships.
• Demonstrated curiosity and aptitude for AI, automation, customer data, analytics, and marketing measurement.
• Strong communication, stakeholder management, and cross-functional leadership skills.
• Working knowledge of data privacy and compliance considerations.

Preferred Qualifications

• Healthcare experience
• CRM/EMR integration experience
• Ability to translate business strategy and requirements into technology-enabled solutions.

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees