Marketing Technology & Digital Experience Lead

The Chronicle Of Higher Education, Inc.; Bethesda (MD); Hybrid; USD 140,000 - 175,000; Full time

Job summary

HHMI in Chevy Chase, MD is hiring a senior analytics and systems engineer to build the intelligence layer that guides content and strategy. You will own data systems, analytics infrastructure, and the measurement architecture across web, email, social, paid media, and events.

You will lead CRM and CDP implementation from vendor evaluation through integration, govern UTMs, and develop audience segmentation and dashboards for the Marketing and Digital Communications teams.

Qualifications

• 8–10 years in digital analytics and marketing operations.
• Experience building CRM/CDP platforms end-to-end.
• Strong data governance, tagging, and measurement skills.

Responsibilities

• Build and own the analytics infrastructure.
• Architect cross-channel measurement across web, email, social, paid media, and events.
• Run search and AI visibility initiatives.
• Lead CRM and CDP from vendor evaluation through integration.
• Own the data model, identity resolution, and integration patterns.
• Integrate analytics into website redesign and content strategy.
• Oversee email infrastructure and data governance within CRM/CDP.
• Create dashboards and reports to inform decision making.
• Lay groundwork for audience modelling and segmentation.

Skills

Digital analytics

Marketing operations

CRM and CDP experience

Data governance

SEO and AI visibility

UTM tagging & taxonomy

Tools

Mailchimp

Job description

Primary Work Address: 4000 Jones Bridge Road, Chevy Chase, MD,20815

HHMI is focused on supporting and moving science forward in avariety of different ways ranging from conducting basic biomedicalresearch, empowering educators, inspiring students, developing the next generation of scientists – even stretching into film and media production. Our Headquarters is in the greater Washington, DC metroarea and is home to over 300 employees with expertise ininvestments, communications, digital production, biomedicalsciences, and everything in between. The work housed here supportsand augments the groundbreaking research conducted in HHMI labsacross the nation. As HHMI scientists continue to push boundariesin laboratories and classrooms, you can be sure that yourcontributions while working here are making a difference.

Summary of the Role

This is a role for someone who moves fluidly between analytics andsystems, and who wants to architect and build the intelligencelayer that tells a team what’s actually working .

HHMI's Marketing and Digital Communications team shapes how theInstitute's research, programs, and opportunities reach thescientists, students, educators, and grantees who rely on them, aswell as the general public . That work runs across web, email,social, paid media, and in-person channels. Today the team cantrack performance across each of those channels, but is missingdeep visibility and insight into how audiences move between them,and how effectively content and strategy decisions are payingoff.

You are the person who builds that view, from the ground up. Youown the data systems, the analytics infrastructure, and themeasurement architecture that show how audiences find, experience,and move through HHMI's digital ecosystem. That means standing upsystems that don't exist yet: leading the CRM and CDPimplementation from vendor evaluation through integration,designing the cross-channel measurement architecture, governing UTMtaxonomy and analytics configuration, tracking search and AIvisibility, and building the audience segmentation and dashboardsthat keep the full team oriented. You work in close partnershipwith the Director and Content and Digital Experience Senior Manager, turning what the data shows into decisions the team canact on.

This is not a pure analytics role or a pure systems role. It takesdeep, career-level expertise and comfort operating on both sides atonce: the build capability sets the floor, and the analyticsfluency builds on it.

What You Will Actually Do

• Build and own the analytics infrastructure. Design,stand up, and evolve HHMI's digital analytics, including conversionevent tracking, journey dashboards, and UTM taxonomy governance,building what is not there yet rather than inheriting a finishedstack. This is single ownership with active enforcement, not sharedstewardship.
• Architect the whole ecosystem, not the channels. Designand build the cross-channel measurement and event-trackingarchitecture, a single view of how audiences move across web,email, social, paid media, and events together. Find the handoffs, the drop-off points, and the channels that are over- orunder-leveraged relative to what audiences actually need, and usethat to steer where investment and content strategy go next.
• Run search and AI visibility. Own the program thatmonitors how HHMI and its programs show up across traditionalsearch and AI platforms. Layer the findings to spot patterns,opportunities, and risks, and flag shifts that change what the teamshould do about content and experience.
• Architect and stand up the CRM and CDP. Lead HHMI's CRMand CDP from the ground up, evaluate and select vendors, design thedata model and identity resolution, and own the integrationpatterns that tie them to the rest of the stack. Stand up theplatform from scratch, then serve as its primary day-to-dayadministrator. Partner with the Marketing Manager on listarchitecture, segmentation, intake forms, and datagovernance.
• Own the integration architecture. Connect CRM, CDP,analytics, email, and the website into one coherent, well-governedstack, with clean data flowing between systems by design ratherthan held together by manual exports.
• Build measurement into the website redesign. Serve asthe measurement and discoverability architect inside HHMI's ongoingwebsite redesign, so tracking, attribution, and AI discoverabilityare built into the foundation rather than bolted onafterward.
• Run email as real infrastructure. Manage and evolve theunderlying infrastructure of HHMI's email marketing in Mailchimp,including attribution, list management, and integration with theCRM as that system matures.
• Build the reporting the team runs on. Give the full team a clear view of how audiences find and move through HHMI's channels, including a real comparison of paid and organicperformance across sources. Present findings regularly andtranslate them into plain insight for non-technical people.
• Lay the groundwork for audience modeling. As the CRM and analytics mature, build the segmentation models that reflect how different groups find, evaluate, and act on HHMI opportunities. Audit the behavioral data HHMI already has, and build thecollection infrastructure that future audience modeling willrequire.

What We Are Looking For

• Both sides of the house. Brings 8 to 10 years across digital analytics and marketing operations inside a matrixedorganization, and is as comfortable configuring a system as readingwhat it produces.
• Insight, not report-pulling. Turns data into decisionspeople can act on. Anyone can export a dashboard. Knows whichnumber matters this week and why.
• Builder first, operator second. Has stood up CRM and CDPplatforms, not just administered them, and ideally led animplementation end to end: vendor selection, data model,integration. Running an existing stack is table stakes here;building one is the point.
• Thinks in systems. Data models, integration patterns,identity resolution, and governance are how this role approaches aproblem. Builds for maintainability, not one-off fixes.
• Fluent where search is going. Knows SEO and AEO andsearch performance analysis, and understands how search visibilityand AI discoverability are converging into one discipline.
• Tagging is second nature. UTM taxonomy, campaigntracking, and pixel tracking (Meta Pixel, Reddit Pixel, LinkedInInsight Tag) are familiar ground, and this role is comfortableowning data governance without being told how.
• Fluent across audiences. Works across content,marketing, and technology teams, driving standards and changeacross groups not directly managed, and can explain a data findingto a non-technical stakeholder without losing the substance.
• Education and experience. HHMI is ultimately looking for depth rather than a fixed number of years: what matters is genuinecommand of building and owning marketing technology systems,digital analytics, and the search and AI visibilitylandscape.

What This Role Is Not

• A pure analytics role. This role builds and owns thesystems, not just reports on them.
• A pure systems role. Standing up the platform is half the job. The other half is telling the team what the datameans.
• An administrator's seat. This is not inheriting a finished stack to keep running. This role is here to build what isnot there yet, then own it.
• A report-runner's seat. The point is not simply toproduce dashboards on request. It is to own the intelligencefunction and push it forward.
• A single-channel specialist role. The job is to see thewhole ecosystem at once, not to go deep on one channel inisolation.

Practical Details

This is a full-time HHMI position based at headquarters in Chevy Chase, MD, with a hybrid schedule of three days in person (Tuesdaythrough Thursday). The role reports to the Content and Digital Experience Senior Manager, and partners closely with the Directorand the Marketing Manager.

We encourage qualified candidates who are eligible to work in the United States to apply. Please note, we are not able to sponsor a visa for this position at this time .

Physical Requirements

Remaining in a normal seated or standing position for extendedperiods of time; reaching and grasping by extending hand(s) orarm(s); dexterity to manipulate objects with fingers, for exampleusing a keyboard; communication skills using the spoken word; ability to see and hear within normal parameters; ability to moveabout workspace. The position requires mobility, including the ability to move materials weighing up to several pounds (such as alaptop computer or tablet).

Persons with disabilities may be able to perform the essential duties of this position with reasonable accommodation. Requests for reasonable accommodation will be evaluated on an individualbasis.

Please Note

This job description sets forth the job’s principal duties, responsibilities, and requirements; it should not be construed as an exhaustive statement, however. Unless they begin with the word ‘may’, the Essential Duties and Responsibilities described above are ‘essential functions’ of the job, as defined by the Americans with Disabilities Act.

Compensation and Benefits

Our employees are compensated from a total rewards perspective in many ways for their contributions to our mission, including competitive pay, exceptional health benefits, retirement plans, time off, and a range of recognition and wellness programs. Visit our Benefits at HHMI site to learn more.

Hiring Pay Range: $140,000.00 - $175,000.00

Pay Type: Annual

The posted range reflects HHMI’s good faith estimate of the anticipated hiring salary range for this role at the time of posting. Actual hiring compensation is determined by a candidate’s qualifications, experience, and internal equity.

HHMI is an Equal Opportunity Employer

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