Martech - Customer Data Platform

Synstack Technologies; Massachusetts; On-site; USD 120,000 - 180,000; Full time

Job summary

Synstack Technologies seeks an experienced Support CDP professional to join the Personalization Program. The role covers platform configuration, audience/segmentation build, journey/orchestration support, integrations, enhancements, and ongoing production support across the CDP stack.

You will build and maintain segments, campaigns, governance, and suppression logic, while troubleshooting platform issues end-to-end and collaborating with product/marketing to translate requirements into CDP

Qualifications

• Experience in configuring and maintaining CDP data models and audience definitions
• Proficient in building CDP integrations with Databricks/Delta Lake
• Hands-on experience with AWS MSK/Kafka and real-time data pipelines
• REST API integration with marketing platforms (ESP, push, SMS)

Responsibilities

• Configure and maintain CDP data models, audience/segment definitions, and identity resolution.
• Build and maintain CDP integrations with Databricks/Delta Lake.
• Design and maintain event streaming integration using AWS MSK (Kafka).
• Build, configure, and maintain destination connectors to Adobe Campaign Classic, Airship, and Infobip.
• Build journeys/orchestration logic with governance and suppression across experiences.
• Support integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach).
• Build ingestion pipelines for engagement feedback loops into Databricks.
• Deliver platform enhancements for new use cases and channels.
• Collaborate with product/marketing to translate requirements into CDP configuration.
• Troubleshoot platform issues and perform root-cause analysis.
• Monitor platform health and data freshness; maintain documentation.
• Participate in vendor sessions to define technical requirements.

Skills

CDP / MarTech platform

Audience/segment building

Identity resolution

Databricks

Delta Lake

AWS MSK / Kafka

REST API integration

Adobe Campaign Classic

API-first architecture

Troubleshooting / RCA

Job description

Support CDP (Customer Data Platform) as part of the Personalization Program covering platform configuration, audience/segmentation build, journey/orchestration support, integrations, enhancements, and ongoing production support. This is a broad CDP role, not limited to integration work; it includes building and maintaining segments, campaigns/journeys, governance and suppression logic, and troubleshooting issues across the platform end-to-end.

Responsibilities

• Configure and maintain CDP data models, audience/segment definitions, and identity resolution.
• Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy access patterns)
• Design and maintain event streaming integration using AWS MSK (Kafka), including external publishing.
• Build, configure, and maintain destination connectors to Adobe Campaign Classic (email), Airship (push), and Infobip (SMS)
• Build and support journeys/orchestration logic, including governance and suppression across overlapping member experiences
• Support integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach) consuming CDP-supplied segmentation
• Build ingestion pipelines for engagement feedback loops (delivery/engagement events flowing back into Databricks)
• Scope and deliver platform enhancements as new use cases, channels, audiences, or business requirements emerge
• Partner with product/marketing stakeholders to translate business requirements into CDP configuration and logic
• Triage, troubleshoot, and resolve platform issues raised by business/marketing stakeholders (e.g., segment/audience errors, sync failures, journey/campaign delivery issues, data discrepancies)
• Perform root-cause analysis on production issues and implement fixes or workarounds
• Monitor platform health (sync jobs, journey runs, data freshness, audience counts) and proactively flag/address problems
• Maintain documentation for platform configuration, data flows, API contracts, and known issues/resolutions
• Participate in vendor working sessions to define technical requirements and surface product gaps

Required Skills

• 5+ years working directly in/on a CDP or similar MarTech data platform (configuration, activation, and support)
• Hands-on experience with audience/segment building, identity resolution, and journey/orchestration tooling
• Strong Databricks and Delta Lake experience (Unity Catalog, data-sharing connectivity)
• AWS experience, particularly MSK/Kafka.
• REST API integration experience with marketing execution platforms (ESP, push, SMS providers)
• Adobe Campaign Classic experience - hands-on with workflows, campaign/journey setup, and API-based integration
• API-first, composable architecture / connector-based integration experience
• Strong troubleshooting and root-cause analysis skills; comfortable being a hands-on point of contact for business-reported issues
• Strong technical documentation skills

Preferred Skills

• Experience with Airship or Infobip specifically
• Experience with Optimizely or similar experimentation/feature-flagging platforms
• Retail or membership industry experience
• Experience supporting a live/production CDP platform end-to-end (not just implementation)