CDP Architect

TechDigital Group; Holmdel Township (NJ); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading technology organization is looking for a CDP Architect to lead Customer Data Platform initiatives. The role requires 10–12 years of experience in marketing operations and expertise in segmentation and activation strategies. You will manage marketing segments using customer insights while collaborating with cross-functional teams. The ideal candidate will have hands-on experience with platforms like Segment and demonstrate the ability to analyze data to drive execution. This is a pivotal role requiring strong operational and marketing strategies knowledge.

Qualifications

• 10–12 years of experience in marketing, marketing operations, or segment focused roles.
• Proven hands-on experience owning and operating marketing segments.
• Demonstrated ability to analyze data and define roadmaps.

Responsibilities

• Hands-on experience with the Segment Customer Data Platform as lead/architect.
• Translate business and marketing objectives into actionable strategies.
• Hands-on involvement in campaign execution and audience activation workflows.

Skills

Customer Data Platform - Segment

ETL

Google Analytics

Segmentation

Marketing operations

Job description

CDP Architect (Customer Data Platform)

Must Have Skills

• Customer Data Platform - Segment (Mandatory) Adobe Experience Platform, Salesforce Data Cloud etc.
• Integrations - ETL, Real Time and batch based, Analytics platform like google analytics, CJA, etc.
• 10–12 years of experience in marketing, marketing operations, Data Driven operations or segment focused roles
• Proven hands on experience owning and operating marketing segments
• Strong experience in segmentation, activation, and marketing operations
• Demonstrated ability to analyze data, define roadmaps, and drive execution

Preferred Skills

• Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other.

Detailed Job Description

• Hands on experience with Segment Customer data platform as lead / architect.
• Act as the segment subject matter owner, while leveraging experience across other marketing and data products to enhance outcomes
• Hands on experience defining, building, and managing marketing segments using customer, behavioral, and engagement data
• Translate business and marketing objectives into actionable segmentation, targeting, and activation strategies
• Marketing Operations experience, including hands on involvement in Campaign execution, Journey orchestration, Audience activation workflows
• Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other.

Experience Required

• 10–12 years of experience in marketing, marketing operations, or segment focused roles
• Proven hands on experience owning and operating marketing segments
• Strong experience in segmentation, activation, and marketing operations
• Demonstrated ability to analyze data, define roadmaps, and drive execution
• Experience working in complex, cross functional enterprise environments