MarTech Automation Lead: CRM & Lifecycle Ops

Helfy; Georgia; On-site; USD 85,000 - 120,000; Full time

Job summary

Helfy is seeking a hands-on Technical Marketing Operations Manager (MarTech) to build and maintain customer communications workflows in HubSpot and other platforms. You’ll ensure campaigns run end-to-end across markets, with accurate data and strong testing practices.

This role focuses on execution, QA, troubleshooting, and documentation to keep lifecycle marketing reliable. You will collaborate with CRM, Product, Data, Development and Creative teams to scale tech-driven marketing across

Qualifications

• 3+ years in Technical Marketing Operations or CRM/MarTech.
• Hands-on experience with marketing automation platforms.
• Experience building complex campaigns and journeys.
• Strong data hygiene and analytics mindset.
• Familiarity with HTML/CSS for email templates.
• APIs or webhooks experience is a plus.

Responsibilities

• Manage the marketing tech stack day to day: hands-on with HubSpot or other MA platforms.
• Build and run campaigns and journeys: emails, SMS, push, and in-app.
• Keep data clean and reliable: data hygiene, naming conventions, checks.
• Support integrations and data sync: monitor data flows and triggers.
• Audit and simplify: identify errors and opportunities to streamline.
• Document everything: maintain docs, conventions and best practices.
• Work cross-functionally: partner with CRM, Product, Data, Dev and Creative.

Skills

HubSpot

Marketing Automation

HTML/CSS basics

APIs / Webhooks

Data analysis

Tools

Zapier

Make

Looker Studio

Tableau

Mixpanel

Job description

Helfy is seeking a hands-on Technical Marketing Operations Manager (MarTech) to build and maintain customer communications workflows in HubSpot and other platforms. You’ll ensure campaigns run end-to-end across markets, with accurate data and strong testing practices.

This role focuses on execution, QA, troubleshooting, and documentation to keep lifecycle marketing reliable. You will collaborate with CRM, Product, Data, Development and Creative teams to scale tech-driven marketing across