Senior MarTech Platform Strategist

Horizontal Digital; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Horizontal Digital is seeking a Senior Digital Platform Strategist to help enterprise clients define, activate, and optimize MarTech ecosystems that power personalized customer experiences across CMS, CDP, DAM, and related platforms.

The role combines strategic consulting, technical execution, and cross-functional collaboration to translate business goals into platform activations and measurable CX outcomes.

Qualifications

• 5–10+ years of experience in digital strategy or MarTech consulting
• Hands-on understanding of platforms such as CMS, CDP, DAM, marketing automation, and testing/optimization tools
• Proven ability to translate objectives into actionable digital strategies
• Experience defining content architecture and personalization programs
• Strong analytical thinking and KPI interpretation
• Excellent communication with both technical and non-technical stakeholders

Responsibilities

• Lead discovery sessions with marketing, digital, IT, and product stakeholders to define goals and map them to MarTech-enabled CX outcomes
• Build platform activation roadmaps with use cases, data flows, content requirements, and measurable KPIs
• Translate complex technical capabilities into actionable strategies that marketing and business teams can understand and execute
• Develop maturity assessments across personalization, content operations, data readiness, testing/optimization, and marketing automation
• Work with lead strategists, solution architects, and technical teams to translate strategy into platform configurations, integration requirements, and implementation plans
• Provide client leadership and collaborate with cross-functional teams to ensure alignment between strategy and execution

Skills

Digital strategy

MarTech consulting

CX/UX strategy

Marketing operations

Content architecture

Governance models

Personalization programs

Analytical thinking

Communication skills

Tools

CMS

CDP

DAM

Marketing automation

Testing/optimization tools

Job description

Horizontal Digital is seeking a Senior Digital Platform Strategist to help enterprise clients define, activate, and optimize MarTech ecosystems that power personalized customer experiences across CMS, CDP, DAM, and related platforms.

The role combines strategic consulting, technical execution, and cross-functional collaboration to translate business goals into platform activations and measurable CX outcomes.