Marketing Manager SEO, AWS Search Marketing

Amazon Web Services; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Benefits offered by this job

Health Insurance

401(k) Match

Paid Time Off

Parental Leave

RSUs

Job summary

Amazon Web Services (AWS) is seeking an experienced SEO Manager to own the development, implementation, and optimization of the search experience across the AWS website. This role partners with AWS marketers to drive content quality, organization, and discoverability, advocating best practices across the organization.

The ideal candidate has 4+ years of SEO experience, expertise in technical SEO and AEO, and strong analytical and project-management skills to lead cross-functional teams in

Qualifications

• 4+ years SEO experience with ability to define business impact and roadmaps.
• Experience managing cross-functional marketing and creative teams.
• Experience across affiliate, PPC/SEM and social advertising.
• Understanding of AI in SEO data and deliverables to drive impact.
• Knowledge of Answer Engine Optimization (AEO) and its role with SEO.

Responsibilities

• Be guardian for content quality and SEO best practices across AWS site.
• Educate marketers and authors on SEO best practices.
• Partner with teams to ensure content aligns with SEO standards.
• Develop and implement content marketing campaigns to grow SEO traffic.
• Support stakeholders to ensure new features/content follow SEO practices.
• Maintain documentation on SEO best practices.
• Audit AWS web content to identify growth opportunities in natural search.
• Conduct keyword research and data analysis to prioritize projects.
• Analyze and report on natural search performance to guide strategy.

Skills

SEO strategy

Cross-functional collaboration

Content optimization

Keyword research

Data analysis

Project management

Job description

DESCRIPTION

Amazon Web Services (AWS) is seeking an experienced, results-driven Search Engine Optimization Manager to own the development, implementation, and optimization of the search experience across the AWS website.

As an SEO Manager for the AWS Search Marketing Team, you will have the opportunity to improve the search experience for our customers by driving the roadmap and strategy around content quality, organization, and discoverability. You will play a leading role in providing our customers best-in-class content by partnering with AWS marketers to develop, implement, and measure SEO initiatives.

A successful candidate will be an advocate for SEO best practices and well-versed in what it takes to optimize a multi-thousand, high-traffic marketing website for search engine discoverability. This role requires a proven track record in managing SEO content strategy, a deep understanding of technical SEO, analytical skills to develop strategies grounded in data, and interpersonal and project management skills to harness the passion and energy of teams across AWS to deliver content to our customers.

Key job responsibilities

• Be the guardian for content quality and SEO best practices, continually raising the bar for best-in-class content and search engine discoverability.
• Educating marketers and content authors on SEO best practices and evangelizing SEO best practices across the organization.
• Partnering with teams across the company to develop processes and mechanisms to ensure AWS website content adheres to SEO best practices.
• Partnering with marketers and content authors to develop and implement content marketing campaigns to grow SEO traffic.
• Providing support to technical and non-technical stakeholders to ensure new site features and/or content adheres to SEO best practices.
• Maintaining a library of documentation and articles that educate the organization on SEO best practices.
• Auditing the AWS web property content to find opportunities to grow the natural search channel.
• Performing keyword research and data analysis to make the case for projects and their prioritization.
• Analyzing, tracking and reporting on overall natural search performance, using data to report out progress on key initiatives with insights that will shape future SEO content strategy.

A day in the life

AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO and SEM across search engines like Google, Bing and others. These are key sources of traffic for how customers find the information they need by engaging with AWS. Our focus on the customer and applying best-in-class search practices results in a test and learn culture that seeks continual progression. We seek to accomplish this in a fun, collaborative environment that encourages sharing of knowledge, learnings and wins!

BASIC QUALIFICATIONS

• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience across affiliate marketing, PPC, SEM and social media advertising
• 4+ years SEO experience, with the ability to define business impact and establish roadmaps incorporating SEO strategy and tactics
• Demonstrated efforts in understanding Answer Engine Optimization (AEO) and its role alongside SEO

PREFERRED QUALIFICATIONS

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Proven AI application in utilizing SEO data and deliverables to drive business impact

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

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