Marketplace Builder & Growth Lead

Realwings LLC; Tohatchi (NM); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

On-site gym

Solar-powered campus

On-site café

Hiking and running trails

Community garden

Labyrinth

Health benefits

401K

Life insurance

Job summary

Gaia seeks a marketplace merchant to build and grow the Gaia Marketplace by recruiting sellers from our member base and driving awareness, traffic, and conversion back to the store. This is a build role with an end-to-end seller lifecycle, pricing strategy, and merchandising responsibility.

You will own the seller pipeline from outreach to first sale, shape the assortment, set take-rate policies, and guide marketing campaigns to showcase member-driven stories.

Qualifications

• Merchant instincts to identify what will sell to whom and how to present it.
• Experience building the supply side of a marketplace or creator platform.
• Merchandising and promotional chops: assortment, pricing, sell-through.
• Strong direct-response marketing skills, especially lifecycle and email.
• Comfort with marketplace mechanics: liquidity, take rate, cold-start, curation vs scale.
• The judgment to protect a brand our members trust.
• Preferred: creator-economy or community-commerce background.

Responsibilities

• Fill the store by recruiting sellers from Gaia’s membership.
• Own the seller pipeline end to end: outreach → onboarding → first listing → first sale → repeat.
• Build the assortment: what categories we carry, what quality bar we hold, what we say no to.
• Set pricing and take-rate strategy, and help sellers price and present well.
• Own Marketplace merchandising: what gets featured, to whom, and when.
• Own the promotional calendar — launches, seasonal moments, exclusives, campaigns.
• Build lifecycle marketing that connects what a member watches to what they might buy.
• Own conversion: sales pages, product presentation, checkout experience, repeat purchase.
• Tell sellers’ stories — our best marketing is our members.

Skills

Merchant instincts

Marketplace experience

Merchandising chops

Pricing strategy

Lifecycle marketing

Direct-response marketing

Brand protection

Job description

Gaia seeks a marketplace merchant to build and grow the Gaia Marketplace by recruiting sellers from our member base and driving awareness, traffic, and conversion back to the store. This is a build role with an end-to-end seller lifecycle, pricing strategy, and merchandising responsibility.

You will own the seller pipeline from outreach to first sale, shape the assortment, set take-rate policies, and guide marketing campaigns to showcase member-driven stories.