Marketo Webinar & Email Marketing Specialist

Ciena Corporation; Baltimore, Northern (MD, KY); Hybrid; USD 65,000 - 100,000; Full time

Job summary

Ciena in Baltimore is seeking a Webinar & Email Marketing Associate to join the Digital Engagement team. You will own Marketo builds for webinar and event email programs, including invitations, confirmations, reminders, follow-ups, post-event emails, and on-demand promotions.

You will configure QA for Marketo elements, collaborate with webinar and email marketing specialists, and coordinate with stakeholders to validate requirements and deploy campaigns.

Qualifications

• 3+ years using Marketo or a similar marketing automation platform.

Responsibilities

• Own Marketo builds and execution for webinar and event email programs, including invitations, confirmations, reminders, follow-ups, post-event emails, and on-demand promotions.

Skills

Marketo

Email campaigns

QA & testing

Stakeholder mgmt

Tools

ON24

Zoom Webinars

Zoom Events

Microsoft Teams

Knak

Optimizely CMS

Job description

Ciena in Baltimore is seeking a Webinar & Email Marketing Associate to join the Digital Engagement team. You will own Marketo builds for webinar and event email programs, including invitations, confirmations, reminders, follow-ups, post-event emails, and on-demand promotions.

You will configure QA for Marketo elements, collaborate with webinar and email marketing specialists, and coordinate with stakeholders to validate requirements and deploy campaigns.