Marketing360 Program Lead - Career Development

The George Washington University; Washington (District of Columbia); Hybrid; USD 59,000 - 97,000; Full time

Benefits offered by this job

Healthcare benefits

Job summary

The George Washington University is seeking an Assistant Program Director for Marketing360 within the F. David Fowler Career Center in Washington, DC.

You will lead day-to-day operations, design a two-semester program, and coordinate pro bono projects that connect students with marketing careers. You will build relationships with external partners, mentor students on resumes and networking, and partner with GW School of Business to align programming with academic learning.

Qualifications

• Bachelor's degree in an appropriate area plus 2 years of relevant professional experience, or, a Master's degree or higher in a relevant area of study.
• Degree must be conferred by the start date of the position.
• Degree requirements may be substituted with an equivalent combination of education, training and experience.
• Experience in marketing, marketing communications, career development, higher education, program management, or a related field is desired.
• Demonstrated strong organizational skills and exceptional attention to detail.
• Ability to think strategically while operating effectively as an independent contributor and managing day-to-day execution.
• Demonstrated ability to build and maintain productive relationships with external professionals, employers, alumni, faculty, and other stakeholders.
• Experience developing and delivering workshops, events, or other student-facing programming.

Responsibilities

• Manage the day-to-day operations and ongoing development of Marketing360, ensuring programming, communications, events, and student experiences are organized, timely, and aligned with program goals.
• Design and deliver a two-semester program that helps undergraduate and graduate students explore marketing career paths, build technical and soft skills, and develop professional networks.
• Plan and execute workshops, presentations, networking events, site visits, and other student-facing career development activities.
• Develop clear, engaging, student-focused messaging and communications to promote programming, opportunities, expectations, and resources.
• Manage program operations, including budgets, contracts, scheduling, logistics, records, student participation, communications, and other administrative processes.
• Coordinate the Marketing360 pro bono project experience, including project planning, student teams, client communication, timelines, and logistics.
• Oversee student workers supporting the program and manage program resources, presentations, guides, templates, and other student-facing materials.
• Track participation and career-related outcomes and use data and feedback to evaluate the program and improve delivery.
• Identify and implement process improvements that strengthen program effectiveness and the student experience.

Skills

Marketing

Program management

Communications

Organization

Google Workspace

Microsoft Word

Excel

PowerPoint

Canva

Data collection

Program assessment

Reporting

Career coaching

Student advising

Relationship building

Workshop development

Event planning

Education

Bachelor's degree + 2 years experience

Tools

Google Workspace

Microsoft Word

Excel

PowerPoint

Canva

Job description

The George Washington University is seeking an Assistant Program Director for Marketing360 within the F. David Fowler Career Center in Washington, DC.

You will lead day-to-day operations, design a two-semester program, and coordinate pro bono projects that connect students with marketing careers. You will build relationships with external partners, mentor students on resumes and networking, and partner with GW School of Business to align programming with academic learning.