Campus Marketing Director: Social & In-Store Growth

Campus Auxiliary Services; Washington; On-site; USD 17,000 - 47,000; Full time

Benefits offered by this job

Benefits package

Job summary

Follett Higher Education at The George Washington University is seeking a Student Marketing Director to lead campus social and in-store marketing efforts. You’ll create on-brand content, manage a local calendar, collaborate with student teams, and drive traffic to campus stores through social campaigns and events.

Qualified candidates are enrolled university students (Sophomore/Junior) able to work ~20 hours weekly, with strong writing, creativity, and knowledge of Canva Pro/CapCut Pro, and

Qualifications

• Enrolled as a student at the university offering the position.
• Creative thinker with knowledge of social media trends and best practices.
• Ability to work ~20 hours per week and manage local budget.

Responsibilities

• Lead social marketing on campus across platforms and collaborate with the Senior Social Media Manager.
• Create regular on-brand content including copy, video, and photography.
• Develop a local marketing calendar and coordinate in-store and online campaigns.
• Engage with university admins and campus partners to drive store traffic and events.
• Track performance metrics and report results to leadership.
• Support national marketing initiatives at the store level.

Skills

Social media marketing

Content creation

Analytical skills

Time management

Budget management

Education

Currently enrolled student (Sophomore/Junior)

Tools

Canva Pro

CapCut Pro

Microsoft Office Suite

Job description

Follett Higher Education at The George Washington University is seeking a Student Marketing Director to lead campus social and in-store marketing efforts. You’ll create on-brand content, manage a local calendar, collaborate with student teams, and drive traffic to campus stores through social campaigns and events.

Qualified candidates are enrolled university students (Sophomore/Junior) able to work ~20 hours weekly, with strong writing, creativity, and knowledge of Canva Pro/CapCut Pro, and