Marketing Web Developer

OpenLoop; United States; Remote; USD 115,000 - 120,000; Full time

Job summary

An innovative company is seeking a Marketing Web Developer to enhance their online presence and drive marketing strategies through high-performing web experiences. In this role, you'll leverage your extensive web development skills, particularly in WordPress, to create and optimize engaging landing pages and website content. Collaborating closely with design and marketing teams, you'll ensure that the technical aspects of SEO and site performance are top-notch, ultimately contributing to the company's growth. If you're passionate about web development and marketing, this opportunity is perfect for you!

Benefits

Medical, Dental, and Vision plans

Flexible Spending/Health Savings Accounts

Unlimited PTO

401(k) + Company Match

Life Insurance

Pet insurance

Qualifications

• 7+ years of web development experience, particularly in WordPress.
• Deep understanding of technical SEO and site performance.

Responsibilities

• Own the development of our website and landing pages to support marketing goals.
• Work closely with SEO team to maintain technical SEO standards.

Skills

Web Development

WordPress

Technical SEO

HTML

CSS

JavaScript

Communication Skills

Conversion Rate Optimization

LLM Tools

Tools

HubSpot

Job description

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About the Role

Note:

• This is not a traditional software developer role -- we are seeking a Digital Marketing Developer, to support our marketing team with creative web development skills, familiar with the marketing mindset of building and optimizing websites to support marketing efforts.
• Ideal applicants will have web development experience specifically in creating and optimizing website content i.e. including landing pages, and various templates, to drive Marketing strategies, towards engagement and conversions.

What You’ll Do:

Duties will include, but not be limited to

• Own the development of our website and landing pages, to support marketing goals.
• Manage 3rd party agencies for additional development support when required.
• Partner with our web design team to translate brand vision and user experience insights into high-performing code.
• Work closely with our SEO team to build and maintain world-class technical SEO and site speed standards.
• Use SEO data (i.e. conversion rate optimization analytics) to quickly deploy experiments to drive higher conversion and expedite our growth.
• Create HTML for marketing emails within HubSpot
• Other duties as assigned

Who You Are

• 7+ years of web development experience, with at least 5 years experience in Wordpress.
• A deep understanding of technical SEO, such as site speed, crawler-friendly site architecture, and structured data.
• Experience with high volume, transactional eComm design.
• Experience collaborating with marketing teams to create website content in partnership with design teams.
• Troubleshoot bugs, and other performance development-related questions, in order to avoid any down-time for client pages and user traffic.
• Experience using LLM tools such as Claude to expedite development cycles.
• Understand the correlation of strong web development in relation to marketing concepts, tactics and strategies
• Possess strong communication skills with the ability to interface with numerous stakeholders (a strong ability to articulate thoughts and feedback clearly is a must).
• Technical web expert on critical marketing projects for the company in our rapid stage of growth.
• Ability to work independently and be comfortable “creating the path” rather than walking it, offering ideas, solutions, and processes to create best practices.
• While not required, the following experience is a plus:
  
  
  
  • Experience working in a startup or fast-growing organization.
  
  
  • Experience with designing landing pages and emails within HubSpot.
  
  
  • Experience with executing conversion rate optimization experiments.
  
  
  • Knowledge of the healthcare industry and related marketing strategies.
  
  
  
  

As part of our selection process, we’d love to see a little bit of what you can do! Please include some of your work (i.e. websites or pages) that you’ve personally built. Please list these on your resume.

Remote Salary Range: $115,000 USD - $120,000 USD

About the Role

OpenLoop is seeking an experienced and creative Marketing Web Developer to turn our brand vision and testing hypotheses into high-performing web experiences across multiple brands. This position will work closely with our design and marketing team, supporting a variety of exciting projects. The ideal candidate will have extensive experience designing user-friendly, interactive features, coupled with a strong emphasis on optimizing website performance.

Note:

• This is not a traditional software developer role -- we are seeking a Digital Marketing Developer, to support our marketing team with creative web development skills, familiar with the marketing mindset of building and optimizing websites to support marketing efforts.


• Ideal applicants will have web development experience specifically in creating and optimizing website content i.e. including landing pages, and various templates, to drive Marketing strategies, towards engagement and conversions.

What You’ll Do:

Duties will include, but not be limited to

• Own the development of our website and landing pages, to support marketing goals.


• Manage 3rd party agencies for additional development support when required.


• Partner with our web design team to translate brand vision and user experience insights into high-performing code.


• Work closely with our SEO team to build and maintain world-class technical SEO and site speed standards.


• Use SEO data (i.e. conversion rate optimization analytics) to quickly deploy experiments to drive higher conversion and expedite our growth.


• Create HTML for marketing emails within HubSpot


• Other duties as assigned

Who You Are

• 7+ years of web development experience, with at least 5 years experience in Wordpress.


• A deep understanding of technical SEO, such as site speed, crawler-friendly site architecture, and structured data.


• Experience with high volume, transactional eComm design.


• Experience collaborating with marketing teams to create website content in partnership with design teams.


• Troubleshoot bugs, and other performance development-related questions, in order to avoid any down-time for client pages and user traffic.


• Experience using LLM tools such as Claude to expedite development cycles.


• Proficiency in HTML, CSS, JavaScript, and potentially other languages like PHP, Python, or Ruby, that support quality web development.


• Understand the correlation of strong web development in relation to marketing concepts, tactics and strategies


• Possess strong communication skills with the ability to interface with numerous stakeholders (a strong ability to articulate thoughts and feedback clearly is a must).


• Technical web expert on critical marketing projects for the company in our rapid stage of growth.


• Ability to work independently and be comfortable “creating the path” rather than walking it, offering ideas, solutions, and processes to create best practices.


• While not required, the following experience is a plus:
  
  
  
  • Experience working in a startup or fast-growing organization.
  
  
  • Experience with designing landing pages and emails within HubSpot.
  
  
  • Experience with executing conversion rate optimization experiments.
  
  
  • Knowledge of the healthcare industry and related marketing strategies.
  
  
  
  

As part of our selection process, we’d love to see a little bit of what you can do! Please include some of your work (i.e. websites or pages) that you’ve personally built. Please list these on your resume.

$115,000 - 120,000 / Annual Salary

Remote Salary Range: $115,000 USD - $120,000 USD

About OpenLoop

OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring healing anywhere. Our tele-health support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states.

Our Company Culture

We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.

Our Benefits

In addition to the salary for this role, you would also be eligible for:

• 
  

  Medical, Dental, and Vision plans

  
  


• 
  

  Flexible Spending/Health Savings Accounts

  
  


• 
  

  Unlimited PTO

  
  


• 
  

  401(k) + Company Match

  
  


• 
  

  Life Insurance, Pet insurance, and more

  
  

Sound like a good fit? We’d love to meet you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering and Information Technology

• Industries

  Hospitals and Health Care

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