Marketing Transformation Lead, VP

TD Bank; Mount Laurel Township (NJ); On-site; USD 122,000 - 200,000; Full time

Job summary

Une entreprise financière de premier plan recherche un leader en transformation marketing pour diriger la stratégie de Salesforce Marketing Cloud. Ce rôle clé implique la gestion de l'équipe, l'optimisation des campagnes et l'analyse des données marketing pour garantir que les objectifs sont atteints. En tant que membre essentiel d'une équipe dynamique, vous aurez l'opportunité de façonner l'avenir du marketing tout en développant vos compétences dans un environnement collaboratif. Si vous êtes passionné par l'innovation et le service client, cette opportunité est faite pour vous.

Benefits

Plan de santé et bien-être

Programmes de retraite

Congés payés

Développement de carrière

Reconnaissance et récompenses

Qualifications

• Expérience démontrée en concepts de campagnes marketing et meilleures pratiques.
• Capacité à analyser les données pour fournir des insights d'optimisation.

Responsibilities

• Diriger la configuration et l'implémentation de SFMC pour les campagnes.
• Optimiser les campagnes et fournir des insights au sein de l'équipe marketing.

Skills

Analyse et interprétation des données marketing

Gestion de projet

Leadership d'équipe

Compétences en communication

Education

Diplôme de premier cycle

5+ ans d'expérience en Salesforce ou marketing automation

Tools

Salesforce Marketing Cloud (SFMC)

Salesforce CRM

Job description

Work Location: Mount Laurel, New Jersey, États-Unis d'Amérique

Hours: 40

Pay Details: $122,304 - $199,680 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD.

Line of Business: Marketing

Job Description:

The Marketing Transformation Lead, VP will be responsible for completing SFMC configuration and implementation for campaigns. This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post-development.

Depth & Scope:

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required.
• Works with scrum master to validate Campaign Delivery Team sprint capacity planning.
• Reviews and delegates campaign requirement tasks to SFMC Campaign Delivery Specialist II roles.
• Validates sender/email profile against catalog of approved sender/email profiles and campaign requirements.
• Validates audience & Journey configuration against requirements to confirm preparedness to deploy campaign.
• Participates in Campaign Optimization sessions to support insight development and planning.
• Leads platform QA for automation & campaign testing to validate platform functionality compliance.
• Leads campaign optimization analysis and supports Measurement Team to provide insights for broader marketing team.
• Leads platform problem-solving and troubleshooting, when needed.
• Leads email/content send testing.
• Leads Journey Flow Testing.
• Supports Data Ingestion Testing, as needed.
• Schedules Data Ingestions & Launch Journey Timing.
• Monitors campaign portfolio and delegates ongoing campaign maintenance activities across Campaign Delivery Team.
• Identifies opportunities to consolidate or streamline active campaigns/campaign processes through usage of MarTech features/capabilities.
• Provides consultation to Marketing Planners and Digital Marketers on SFMC capabilities, when needed.

Education Experience:

• Undergraduate degree and/or equivalent relevant experience.
• 5+ years of Salesforce experience or similar marketing automation experience.
• Demonstrated Expertise in marketing campaign concepts and best practices.
• Ability to analyze and interpret marketing data to provide optimization insights.
• Proficient understanding of data structures and relational data.
• Ability to work successfully as a member of a team and independently.

Preferred Skills:

• SFMC Administrator Certification.
• SFMC Email Specialist Certification.
• Familiarity with Salesforce CRM and its integration with Marketing Cloud.
• Certified Marketing Cloud Email Specialist.
• Ability to work successfully as a member of a team and independently.

Customer Accountabilities:

• Creates integrated marketing campaigns that meet business and marketing strategies and objectives.
• Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs.
• Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points).
• Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior.
• Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans.
• Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing.
• Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets.
• Analyzes past results and makes recommendations to maximize return on investment.
• Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations).
• Tells our Story – effectively communicates the results and sells the value of marketing.
• Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion.
• Navigates through roadblocks by engaging key stakeholders/sponsors.
• Leads multi-functional teams through the project.
• Tracks and manages budget against plan, meeting all financial reporting requirements.
• Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data.
• Uses data combined with judgement and intuition to make recommendations and drive action.
• Utilizes data to tell our story and make recommendations that are simple and concise.
• Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems.

Shareholder Accountabilities:

• Prioritizes and manages own workload to meet service level requirements for service and productivity.
• Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s).
• Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities.
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate.
• Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues.
• Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience.
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices.
• Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist.
• Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others.
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements.
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts.
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite.

Employee/Team Accountabilities:

• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest.
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit.
• Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques.
• Participates in personal performance management and development activities, including cross training within own team.
• Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities.
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
• Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships.
• Contributes to a fair, positive and equitable environment that supports a diverse workforce.
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally.

Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at [e-mail] . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.