Marketing Technology & Data Consultant (Dealer & Marketing Data Focus)

Caterpillar Brazil; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision

401(k)

Health Savings Account

Flexible Spending Accounts

Career Development

Incentive bonus

Life Insurance

Parental leave

Tuition Reimbursement

Volunteer time off

Job summary

Caterpillar Brazil is looking for a Product Owner / Business Analyst to lead data requirements discovery, translate business objectives into epics, features, user stories, and acceptance criteria, and own the backlog for data capabilities.

You will partner with architecture, engineering, and analytics teams to prioritize work, develop roadmaps, enable audience development and measurement, drive UAT, governance, adoption, and ensure data assets are accurate and accessible.

Qualifications

• 3–6 years of experience in Business Analysis, Product Ownership, Marketing Technology, Data Products, Analytics, or related fields.
• Experience gathering requirements and translating business expectations into Epics, Features, User Stories, and acceptance criteria.
• Experience working in Agile delivery environments.

Responsibilities

• Lead requirements discovery with stakeholders and translate needs into Epics, Features, and user stories with acceptance criteria.
• Own and manage the product backlog for data requirements and capabilities.
• Develop and maintain roadmaps balancing strategy, demand, and dependencies.
• Coordinate UAT and validate delivered solutions against business requirements.
• Partner with architecture, engineering, and analytics teams to prioritize work and align delivery plans.
• Drive adoption of new data capabilities and enablement across teams.

Skills

Business Analysis

Product Ownership

Marketing Technology

Data Products

Analytics

Agile / SAFe

SAFe Product Owner

Job description

* Lead requirements discovery efforts with other workstream stakeholders to understand data needs.* Translate business objectives into Epics, Features, User Stories, acceptance criteria, and functional requirements.* Own and manage the product backlog for workstream data requirements and capabilities.* Partner with architecture, engineering, and analytics teams to prioritize work and align delivery plans with business priorities.* Develop and maintain roadmaps that balance strategic initiatives, business demand, and technical dependencies.* Support the creation and enhancement of data capabilities that enable audience development, customer segmentation, personalization, marketing activation, and performance measurement.* Coordinate user acceptance testing activities and validate delivered solutions against business requirements.* Identify, document, and manage dependencies, risks, and implementation considerations across the program.* Drive adoption of new capabilities through communication, training, and enablement activities.* Partner with teams responsible for reporting and analytics to ensure required data assets are available, accurate, and accessible.* Support data governance and data quality initiatives by helping define business rules, requirements, and success measures.* Collaborate with multiple stakeholder groups, dealer-facing programs, and technical teams to balance competing priorities and deliver business value.* Continuously identify opportunities to improve processes, increase efficiency, and enhance user experiences.* **Customer Focus:** Ability to understand stakeholder needs, balance competing priorities, and deliver solutions that create value for both customers and the business.* **Relationship Management:** Proven ability to build trusted partnerships, collaborate across teams, and influence decisions in a highly matrixed environment.* **Technical Excellence:** Demonstrated ability to analyze business challenges, define structured requirements, and partner with technical teams to deliver effective data and technology solutions.* **Strategic Thinking:** Ability to align day-to-day priorities with broader business objectives while contributing to roadmap planning and continuous improvement initiatives.* **Digital Marketing and Data Knowledge:** Understanding of how customer and marketing data enable audience targeting, personalization, campaign activation, measurement, and customer journey optimization across digital channels.* 3-6 years of experience in Business Analysis, Product Ownership, Marketing Technology, Data Products, Analytics, or related fields.* Experience gathering requirements and translating business expectations into Epics, Features, User Stories, and acceptance criteria.* Experience working in Agile delivery environments.* Proven ability to manage priorities across multiple stakeholders and technical teams.* Strong stakeholder management and influencing skills.* Experience leading business and technical discussions to drive decisions and outcomes.* Ability to navigate ambiguity and solve complex business problems.* Experience working with customer, marketing, operational, or analytics data.* Strong organizational skills with the ability to manage multiple initiatives simultaneously.* Ability to communicate effectively with both technical contributors and business leaders.* SAFe Product Owner/Product Manager Certification, Agile Certification, or similar credentials.* Experience supporting enterprise marketing organizations.* Experience working within dealer marketing teams.* Experience supporting B2B marketing initiatives.* Knowledge of marketing measurement and attribution concepts.* Experience supporting customer journey and personalization programs.* Familiarity with AI-enabled analytics, insights, or decision-support solutions.* Experience working with cross-functional teams in large, complex organizations.* Experience supporting the adoption and enablement of new technology capabilities.* Medical, dental, and vision benefits\\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\\** 401(k) savings plans\\** Health Savings Account (HSA)\\** Flexible Spending Accounts (FSAs)\\** Health Lifestyle Programs\\** Employee Assistance Program\\** Voluntary Benefits and Employee Discounts\\** Career Development\\** Incentive bonus\\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement